Comcast and Xfinity: Market Analysis and Growth Strategies

MKTG Group 4 Comcast Scott Davis, Reed Knecht, Hayden Engemann, Lexi Cundick, Tyce Womeldorf, Drake Hall, Breezy Seegmiller

Xfinity Services: Xfinity offers digital cable television, broadband internet, telephone service, and home securit systems. Services include: Xfinity X1, Internet, TV, and Home. Market position: Xfinity holds a firm market position in the United States as one the leading cable and internet service providers. Revenue streams: Revenue comes from subscriptions for cable TV, internet, and phone services. Additional revenue is generated from advertising and home security services. Profitability: Xfinity has high fixed costs, but benefit substantially from economies of scale, allowing for high profitability. Competition: Direct Competitors: Telecommunications and cable providers such as: AT&T, Verizon, Spectrum , an Dish. Indirect Competitors: Streaming services such as : Netflix, Hulu, Amazon Prime Video, and Disney+

Peacock TV and Streaming Service Services: Peacock is a streaming service owned by Comcast that includes tv shows, movies, series, live sports, news, and original series. Peacock offers three different types of subscriptions: a free subscription with includes ads and a limited content selection, a $5 subscription that allows you access to all content but still contains ads, and then a $10 premium plan that removes all ads. As of 2023, Peacock had 30 million subscribers. Revenue: Their revenue as of October 2023 was $830 million, which was a 64% increase from previous year.

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NBCUniversal Services: Television Networks, Film Studios, Theme Parks and Resorts, Universal Cable Productions, Universal Filmed Entertainment Group, Media Properties, Universal Music Group, Sports, and Advertising and Content Distribution. Market Position: NBCUniversal currently owns 25.2% of Amusement Parks, 11.9% of Movie and Video Production, and 39.7% of Television Production. Revenue: NBCUniversal as a whole pulled in 39 billion dollars of revenue in 2023.

Sky Group Services: Sky is one of Europe’s leading media and entertainment companies and we are proud to be part of Comcast Corporation. Across six countries our innovative products connect 23 million customers to the best apps, and all the entertainment, sports, news and arts they love, including our own award-winning original content. Revenue: USD 18.4 Billion Revenue in 2021 Market: As of 2022, Sky has a market share of around 25%. The acquisition of Sky has significantly expanded Comcast’s international presence, and it’s success in the European market has positioned it as a cash cow for Comcast’s portfolio.

BCG Matrix Stars Question Marks ● Xfinity 1 ● Peacock TV ● Universal Parks and Resorts ● Peacock Streaming Service Cash Cow Dogs ● Xfinity TV ● Xfinity Internet ● Universal Parks and Resorts ● Sky ● Xfinity Home ● NBC Sports Group

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Post Analysis Invest: ● Xfinity X1 - in the last couple of years it has gained a 6% YoY growth rate ● Peacock TV - in the last couple of years it has around 42 million subscribers which is a significant growth ● Universal Parks and Resort s - as of 2022 it has a 62% increase in revenue from the previous year ● Sky - It has significantly expanded comcast's international presence Drop: Xfinity Home - the product has struggled to gain market share and has remanded stagnant in terms of growth rates NBC Sports Group - has struggled to maintain its market shares against competitors like ESPN Products within the companies that should continued to be invested in or dropped

SWOT Analysis Comcast Favorable Unfavorable Strengths/ Weaknesses (Strengths) What do we do well? - Including many different services to meet all technological needs - Spread to forty states and some Europe and other regions - Well known brand - Partnering with other companies - $170 billion net worth (01/24) - Lower price point and faster speed (Weaknesses) What can we improve? - Larger company comes with weaker customer service - $97 billion dollars in debt - Government changes can alter with individuals plan - Prices increase with inflation/ competition pricing - Not available in 20 states Opportunities/ Threats (Opportunities) What emerging trends can we take advantage of? - More global reach for services - Partnering with more companies to connect the brand with other well known companies - Adding more deals with current packages to add more value - Adding services to connect with up and coming new technology (Threats) What is our competition doing? - Unknown government changes may change services rendered - Other companies technology may out date our company services - More well known companies taking business growth - Losing cable customer money - Cyber Security threats with all the held sensitive information

Sources ● “Comcast Corporation (CMCSA) BCG Matrix Analysis.” Dcf , dcf.fm/blogs/blog/cmcsa-bcg- matrix#:~:text=In%20conclusion%2C%20Comcast%20Corporation’s%20portfolio,them %20ideal%20for%20continued%20investment. Accessed 18 Jan. 2024. ● “About Us.” Sky Group , www.skygroup.sky/about-us. Accessed 18 Jan. 2024.

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