Week 2 Homework

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…

the brand is Apple Watch series 6 o Page 1: Background information on the brand and the target market?(with sources)

Answer questions  4,5,6 in relation to that product: Questions ( the product chosen cod liver oil)  (1)    Describe the product that you have chosen (2)    Comment on the information provided on the label (3)    How does the price of the product compare to the prices of the similar products in the category? (4)    Who (which target market) is the product targeted to? (5)    What consumer need does the product satisfy? (6)    What marketing activities are used to promote the product in the store and nationally?

1) Define each of the four PS. Does the four Ps framework do an adequate job of describing market responsibilities in preparing and managing marketing programs? why? 2) Do you see any issues with this framework in relation to service product? Explain.

Q3 As an account executive for a marketing consulting firm, your newest client is GIMPA. You have been asked to develop a positioning strategy for the university. Develop an outline of your ideas leading to a specific positioning statement.

Question 1: Apply the model of consumer decision making to the purchase behaviors shown by the Nike consumers. Questions 2: Imagine for a while that you are working as a Marketing Vice President Nike. After analyzing the marketing and branding strategies Nike is implementing, recommend the changes you will be introducing in these strategies with logical reasoning. Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in better way. Question 4: When it comes to marketing, for three decades...Nike has used the image of rebellion to sell its gear. Is it a good idea (yes/No), give detailed arguments?

subject: Technology marketing write how can you sell me the old model Radio

"The tastes and habits of global consumers around the world are the same." Is the preceding statement true or false?   Question 7 options:   a) True   b) False

Q1. How do consumer personal characteristics influence buying behavior? , What major psychological processes influence consumer responses to the market program?  What buying situations do organizational buyers face,  Wh0 participates in the business-to-business buying process?

2 xyz produce chocolate bars and sell them to supermarkets. its bestselling brand is chocdelight. it is put in expensive packaging and is sold as a luxury product. this bestselling chocolate bar has had high and steady sales for the last five years, but recently sales have started to fall as it has now reached the decline stage of the product life cycle. a) what is meant by a ' brand? b) identify two ways the business could react to the falling sales of the chocolate bars c) identify and explain two characteristics of the packaging of the chocolate bars . d ) identify and explain two possible reasons why xyz's chocolate bars are successful . e ) do you think giving the chocolate bar a brand name was necessary for its success ? justify your answer .

For each of these products—chocolate bars and cereals—describe how marketers can apply their knowledge of the differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition.

Answer the questions below thanks

Who are the target market of apple watch? and what is the main marketing objective of apple watch?

1a)Jackery Explorer 1000 Portable Power Station How does this product satisfy consumer needs? (Highlight one answer) It satisfies Functional needs It satisfies Psychological needs It satisfies both types of needs It satisfies neither type of need Explain your answer:   1b) Based on what you learned about this product, describe the B2C marketing mix. Product: Price: Place: Promotion:     1c) Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why. Product: Price: Place: Promotion:

5.Problem in the Image Please solve with the long anlysis explain and clearly  Please solve and no reject, this no essay. Thank u

Explain and describe the 4Ps on Marketing?Explain marketing's role in each of the 4Ps? Explain the 4Ps and roles demonstrating that you have a good understanding.

In what ways might 3M try to promote its Post-it© Flage Highlighter and make students more aware of the product?