Team Assignments - 001

001 Team #1 Name Product 1 TL Chayse Mercer Apple Fridge 2 Corey Bethel 3 Kevin Kiernan 4 Sana Godwin Marketing Plan Section Assigned to: Market overview  What is your story?  Who is the customer?  How big is the market?  Summarize market research Sana Product strategy  Value proposition  Brand personality?  Features and benefits for each customer segment Kevin Competitive landscape and positioning map  What is the positioning of each competitor?  What is your competitive advantage? Kevin Pricing strategy and business model  How will you make money?  Are there multiple sources of revenue? Chayse Distribution strategy  How will you get your product to your customers?  Role of partnerships? Chayse Promotion  How will you acquire customers?  What is the message? Corey Research results tables Sana Executive Summary  One paragraph summary of market opportunity, customer & product Corey 001

Team #2 Name Product 1 Joe Antonacci Bounty Lint Roller 2 Jason Barbosa 3 TL Charles Amodemo 4 Tiffany Chen Marketing Plan Section Assigned to: Market overview  What is your story?  Who is the customer?  How big is the market?  Summarize market research Joseph Product strategy  Value proposition  Brand personality?  Features and benefits for each customer segment Jason Competitive landscape and positioning map  What is the positioning of each competitor?  What is your competitive advantage? Charles Pricing strategy and business model  How will you make money?  Are there multiple sources of revenue? Charles Distribution strategy  How will you get your product to your customers?  Role of partnerships? Joseph Promotion  How will you acquire customers?  What is the message? Jason Research results tables Tiffany Executive Summary  One paragraph summary of market opportunity, customer & product Tiffany

Team #4 Name Product 1 Anuk Ranasinghe Uber Dash 2 Kaitlyn Sanchez 3 TL Benjamin Castro 4 Miguel Rodrigez Marketing Plan Section Assigned to: Market overview  What is your story?  Who is the customer?  How big is the market?  Summarize market research Miguel Product strategy  Value proposition  Brand personality?  Features and benefits for each customer segment Benjamin Competitive landscape and positioning map  What is the positioning of each competitor?  What is your competitive advantage? Anuk Pricing strategy and business model  How will you make money?  Are there multiple sources of revenue? Miguel Distribution strategy  How will you get your product to your customers?  Role of partnerships? Kaitlyn Promotion  How will you acquire customers?  What is the message? Kaitlyn Research results tables Anuk Executive Summary  One paragraph summary of market opportunity, customer & product Benjamin 001

Team #5 Name Product 1 Matt Duarte Fitbit Watch Buds 2 Joey Lucarello 3 Sal Desiderio 4 TL Kellum Foster-Palmer Marketing Plan Section Assigned to: Market overview  What is your story?  Who is the customer?  How big is the market?  Summarize market research Joey Product strategy  Value proposition  Brand personality?  Features and benefits for each customer segment Joey Competitive landscape and positioning map  What is the positioning of each competitor?  What is your competitive advantage? Sal Pricing strategy and business model  How will you make money?  Are there multiple sources of revenue? Matt Distribution strategy  How will you get your product to your customers?  Role of partnerships? Matt Promotion  How will you acquire customers?  What is the message? Sal Research results tables Kell Executive Summary  One paragraph summary of market opportunity, customer & product Kell