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NYU Case Study Questions
Real Madrid- Case 1
1. What differentiates Real Madrid from other Soccer clubs?
2. What provides the revenue streams from which the club benefits?
3. Explain the governing body of Soccer, how is it different from the US
sports leagues?
4. What constitutes expenses for a Soccer club and what are the
problems for most clubs related to these expenses?
5. Explain transfer fees and its impact on the public share offers of clubs.
6. Describe the phenomenon called Galacticos and the impact it has on
the bottom line. 7. Branding, content and market positioning are not often associated
with soccer clubs. What is the importance of these terms to the Real Madrid franchise?
8. Why is international expansion important to Real Madrid? Discuss their plans to implement these goals and how have they accomplished it over the past 10 years beyond the scope of the case?
9. How has Real Madrid's player strategy evolved throughout the past
few years from the Galacticos strategy. What does the future look like for them and the other major international soccer clubs? (Barcelona, Man U, Arsenal, Man City Bayern etc.)
10. Comment on Real Madrid's more recent media strategy and how they have created the one of the most valuable sports franchise in the world?
Sharapova – Case 2
1. What were the key steps in the early stages of Maria’s career development?
2. From the case and class discussion, how does the Business of Sports impact players’ careers (outside their sports activities)?
3. The case spends several pages on the Tennis sector of Sports. Summarize in a few paragraphs the key elements of the Tennis industry. 4. What part did Max Eisenbud play in the development of Maria’s career?
5. How did IMG evolve its importance to the sports and talent business, specifically in tennis.
6. Maria’s Future – Using research outside of the case, talk about Maria’s strategy and sponsorship portfolio since retirement and how she continues to stay relevant and valuable to brands as a marketer.
7. Maria had some challenges both on and off the court near the end of her career with a drug suspension and declining world ranking. Comment on how she handled the incident and how it impacted her sponsorships. Cite other examples from outside the case of other high-profile athletes who have gone through some negative or challenging off the court (field) issues and how they responded. Comment on how it affected their overall marketability as an endorser.
8. What are you high level thoughts on the role social media is playing in the celebrity endorsement space and how has that changed the landscape for not only pro athletes but for college athletes now that NIL opportunities exist for them?
NFL Case Studies – Case 3 (Read Both NFL Case Studies)
1. Discuss the historical factors that have resulted in the NFL becoming “America’s Game” and the most popular sport in the country?
2. Explain the dynamics behind the competitive balance in the NFL versus other U.S. based properties as well as other leagues globally.
3. Discuss Peter O’Reilly’s marketing/brand strategy discussed in the case. What do you think has made it successful and offer other ideas on how the NFL can more effectively build the NFL brand and continue to grow its fan base?
4. How has Brian Rolapp and his group transformed the NFL from a “sports property” into a “media company”? (Discuss the difference between the two in your answer)
5. Talk about the overall media rights landscape as the NFL thinks about their media strategy and how it has shifted over the past 10 years?
6. What is the distinction between a sponsorship deal and a content licensing deal and how does the wireless category bridge both versus the insurance category?
7. In your opinion, do you like the Amazon media rights deal? What are the advantages and disadvantages of going with Amazon for Thursday night football versus a more traditional broadcast media partner? 8. What are your thoughts on the future growth prospects of the NFL, how are they going to achieve Commissioner Goodell’s goal of $25 Billion in revenue by 2027?
9 . The NFL market is fairly saturated in the US market, how to do you recommend they continue to address building their brand globally and in which key markets as they try to
replicate the global success of the NBA?
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Related Questions
The Role of Income Taxes For the most recent year, Triad Company had fixed costs of $240,000and variable costs of 75% of total sales revenue, earned $70,000 of net income after taxes, and anincome tax rate of 35%.Required Determine:1. Before-tax income.2. Total contribution margin.3. Total sales.4. Breakeven point in dollar sales
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Subject: Logistic Management
Q#6) What is Porters Power Model explain with example?
Q#7) What is risk management & mitigation explain with example?
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Tálking:
City Bus Corporation provides school bus transportation to
public schools in Lancaster County. City Bus owns 50 buses
that are garaged in three different cities within the county.
The firm faces competition from two larger bus companies
that operate in the same area. Public school boards gener-
ally award contracts to the lowest bidder, but the level of
service and overall performance are also considered.
b. Identify the major loss exposures faced by City Bus.
c. For each of the loss exposures identified in (b),
identify a risk management technique or combina-
tion of techniques that could be used to handle the
exposure.
d. Describe several sources of funds for paying
losses if retention is used in the risk management
a. Briefly describe the steps in the risk management
process that should be followed by the risk manager
of City Bus.
program.
e. Identify other departments in City Bus that would
also be involved in the risk management program.
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3. It uses a pure residual dividend policy (40% of the…
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Enabled: Chapter 4 The Art of Modelling with S..
Saved
Help
Sa
An analyst has started preparing a spreadsheet as shown below. Column A contains the headings for various parameters and Column
B contains the analyst's range names to be used in Excel.
A
B
1 Price per Unit
2 Cost per Unit
3 Profit per Unit
Price Per_Unit
CostPerUnit
Profit_per_Unit
4
5 Fixed Costs
FixedCosts
VariableCosts$
6 Variable Costs
Label each of the following range names as "Correct" if is a valid range name in Excel or "Incorrect" if the range name is not valid for
use in Excel.
Proposed Range Name
Price Per Unit
CostPerUnit
Profit_per_Unit
FixedCosts
VariableCosts$
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Write a Research proposal using academic tone and style
Research Title:
The Impact of Logistics and Supply Chain Management on Business Performance.
Research problem / issue
Literature review
Determine sample size
The data collection methods (draft 15 in-depth interview questions)
Data analysis analysis procedures
Explain the trustworthiness of the research.
Write a Research proposal using academic tone and style
Research Title:
The Impact of Logistics and Supply Chain Management on Business Performance.
Research problem / issue
Literature review
Determine sample size
The data collection methods (draft 15 in-depth interview questions)
Data analysis analysis procedures
Explain the trustworthiness of the research.
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Q 10 – The intangible assets section of Ghazi Company at December 31, 2019, is presented
below.
Patents ($60,000 cost less $6,000 amortization)
$54,000
Franchises ($48,000 cost less $19,200 amortization)
28,800
Total $82,800
The patent was acquired in January 2019 and has a useful life of 10 years. The franchise
was acquired in January 2016 and also has a useful life of 10 years. The following cash
transactions may have affected intangible assets during 2020.
Jan. 2
Paid $45,000 legal costs to successfully defend the patent against
infringement by another company.
Jan – June
Developed a new product, incurring $100,000 in research costs and
$68,000 in development costs prior to technological feasibility. A patent
was granted for the product on July 1. Its useful life is equal to its 20-year
legal life.
3
Sept. 1
Paid $58,000 to an extremely large defensive lineman to appear in
commercials advertising the company's products. The commercials will air
in September and October.
Oct. 1…
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Why Supply Chain Management in the hotel industry is the key to success? (Thesis Statement)
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CROSS
CTAE
2013.10
Chaptersment
Think Critically
14. To increase their revenue, some
businesses before a movie starts.
owned a business? Why or why
will not be used.
1. The amount of money remaining from
revenues after all expenses are paid
a balance sheet
Review Marketing Concepts
produced, distributed, and consumed
of financial gain or loss
b. budget
c. economics
d. economic
e. ethics
f. forecast
a income statemen
utility
2. The study of how goods and services ar
15. List two human risks faced by
4. A report developed to predict the
expenses to be incurred and revenues
h. liable
overcome those risks.
or personal
5. The business is legally responsible for
damages
i. principles
j. profit
k. profit motive
to be received
I. return on
investment
6. Involves preventing, reducing, or
lessening the negative impacts of risk,
7. The income that is distributed to investors
m. risk
n. risk managemen
16. Assess your school's fire safet
and other ways that the scho
8. A system of deciding what is…
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Question 3: Discuss risk management methodologies that facilitate in the risk management process. Shed light on how and when to implement each methodology to gain specific results.
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2
QUESTION 2
Type in five forces and identify each as Strong, Weak or Neutral. Support your analysis with statements and/or observations.
Force
Strong/Weak/Neutral
Supporting Fact / Details
Threat of substitutes
Threat of new entrants
Threat of existing rivals
Bargaining power of suppliers
Bargaining power of customers
the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac).
B IUS
Paragraph
Arial
14px
启 Q
三=
三 三
次T Te
Ω
区 田田
田用图
六()C
田
田
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Requirement
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Ruberic
Examples/case studies of international mode of entry strategies of multinational corporations in Japan, USA and Singapore that have succeeded or failedo Names of the multinationals clearly stated o Mode of entry in each case stated o Why they have failed/succeeded stated with details provided
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QUESTION 2 (Part)
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...
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Question 1
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Identify at least two contractual requirements for strategic planning in an organisation.
In 50 words or more, describe the implication of each identified contractual
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Contractual Requirement
I.
II.
Budget
Timelines.
Implicati
on
Clarity regarding the direction of the firm can be obtained by
creating budgets and economic projections. The best
business idea, product, service, or marketing plan alone
won't guarantee success. Additionally, it is crucial to
comprehend the business's financial figures and the
ramifications of each one. Financial budgets and projections
may also be used by various stakeholders outside the firm.
Timelines are essential to account for the future. It
encompasses planning, preparation, control and other
associated processes. It forms an integral part of
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Please answer both.
22. Dawn owns a dog day care company that offers kenneling services for dogs that weigh less than 30 pounds. Dawn has decided to expand the building that houses the kennels by 1,000 square feet. A friend suggested that Dawn consider three expansion options: 1) only board dogs under 30 pounds; 2) only board dogs larger than 30 pounds; or 3) split the new space, allocating 50% to dogs under 30 pounds and 50% to dogs over 30 pounds.
Expansion Options
Strong Economy
Weak Economy
Likelihood 40%
Likelihood 60%
Only dogs under 30 pounds
$19,000 increase in revenue
$18,000 increase in revenue
Only large dogs
$22,000 increase in revenue
$15,000 increase in revenue
Split the space between small and large dogs
$20,000 increase in revenue
$16,000 increase in revenue
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Answers:
—
-
—
—
-
Associations
Convention Centers
Conference Centers
Tour Operators
Trade shows and expositions
Hotels
Convention and visitors bureaus
The process of Providing an MICE event
2. Explain the duties and responsibilities of each
player.
3. Describe the different types of associations. How
do they differ from one another?
4. Discuss the economic benefits of trade shows
and expositions.
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