Case study-La Baguette-3

Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies

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3. Phonic has decided to focus on total customer satisfaction as a way of encouraging brand loyalty in a highly competitive marketplace. With this in mind, you've been assigned to analyze three specific issues as you continue working on Phonic's marketing plan. • How (and how often) should Phonic monitor customer satisfaction? • Which customer touch points should Phonic pay particularly close attention to, and Commented [s1]: Touch points are possible opportuniti es for interacting with customers and prospects. why? Consider your answers in the context of Phonic's current situation and the whether objectives it has set. using call centres salespeople, direct contact in shops or shows, company websites, or e-mail.

1. Answer the following. •what are the 7p's of service marketing  •elaborate each one with three examples  •why are 7p's of service marketing important? give several reasons.  •how does 7p’s of service marketing differs from 7p’s of product marketing?

The Business model metrics 5 factors •Profitability •Competitions •Repatriable • Scalability •Risk Question: Identify the five factors in business modeling metrics. Describe what each of the factors measures?

12. Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?

Homework 1 Suppose you are the marketing manager of a brand in the following list. Choose one these brands. Then design a customer persona for the company. * LINing v Xpeng * Skechers Sony v Adidas * Nike * Xiaomi v Bilibili * DJi v Pioneer * Holiday Inn v Guazi v Sephora v Tesla v Haidilao v Lynk&co v Zara * Vivo * Lancom * NIO * HSBC Bank * HP v Louis Vuitton * Ping An Insurance Oreo v M&M's v JI HOTEL * Heinz v Perfect Diary * Pizza Hut

Can you help me do the analysis of TOWS Matrix? This is my TWOS table and please explain every points in details. Please also provide in-text citations and references too. Please expain in 600 words.  I also provide you a sample in image how to do so you can take a reference from there. Sheng Siong Singapore Opportunities Threats Strengths SO: 1.      Since Sheng Siong is already a strong brand recognition, it can expand product offerings to attract more customers (S1, O1) 2.     Develops new features for an existing Sheng Siong app to keep the update and follow the trends of products with technology advancements (S4, S5 and O2) 3.     As Sheng Siong is recognized as a strong brand, it is easier to expand retail network in Singapore by opening new stores in central areas (S1, O4) 4.     It is easy to do international expansion because of Sheng Siong’s brand recognition (S1, O3)     ST: 1.     With an increment in intensity of competition amongst the rivals and Sheng…

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discuss potential target market of food panda and marketing mix of food panda? ( in brief )

an example of company.s and competitive objectives for a marketing plan of a new product

ACTIVITY # 4 Module 3 Lesson 2: Marketing Research Answer the following: 1. Get at least ten Sari2x Stores as your respondents and ask the price of a % kilo of sugar. Do a tally of the results. What do your initial findings show?

3. The practice of customer journey mapping has become a valuable part of the marketing process. The practice forces data collection, conversations and results to align the mental model. A shared vision is integral to reaching agreement on how to improve the customer experience. Define a customer journey and explain what the customer journey mapping process entails. Give a detailed example detailing how the marketing mix (4 P's) fits into the process.

week 3From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurant’s business environment, and discuss how the partners can take advantage of these opportunities.Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.week 4* From the scenarios, we see that Chris and Erica have different communication styles that could potentially have a negative impact on the business. Suggest at least two strategies that these partners can use to improve on these weaknesses, and explain why you believe these strategies would be effective for running the business.From the e-Activity, briefly describe your results from the communication skills quiz. Describe the…

Business Assignment  1. Come up with a brand name for a hypothetical product of your choice. Explain briefly. 2. Come up with a why statement for your brand. 3. Describe how your product will be differentiated from competitor products  4. Come up with a positioning statement for your brand. Which type of positioning strategy are youu using? 5. Semiotics analysis: what words or symbols will your brand be associated with. Write a list. Explain if needed. 6. Create a product map for your product

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Ghemawat discusses differentiation and low-cost strategies. In What is Strategy (week 1 reading), Porter talked about variety-based, needs-based, and access-based positioning. How are these concepts related? Can a firm pursue a needs-based strategy and be "differentiated"? Explain.

1. Marketing plan at burger king. 2. Explain briefly how burger king get their customers.

what is markating? Explain the simple marketing system with the help of diagram.

Which of these strategies is likely unethical: • Market spoofing by canceling orders • Trend following • All alpha strategic • All of the above.

Propose a corporate strategy for the Coffee Merchant that will apply for the next 10years.

Porter generic strategy about new carbon fiber 3D printing bicycle company (New Move) with R&D new features

Please write your understanding about figure 1.9 (service management)

1) Despite limited funds, the leaders at Clipz Pet Grooming Supply Company know that they need to market their company. They hire an outside marketing firm to assist with planning. Help the marketing firm with their response.

Under Armour Nike Industry Key Success Factors Weight Rating Wtd. Score Rating Wtd. Score Innovative Product Design           Product Line Breadth           Brand Awareness / Reputation           Distribution Capabilities           Celebrity Endorsers           Geographic Market Coverage                       TOTAL 1.0         Competitive Strength Assessment Using the Key Success Factors you identified in the Industry Analysis, complete a Competitive Strength Assessment using Under Armour and Nike.  Supporting rationale for your ratings (use as much space as needed):             Conclusions from your completed Competitive Strength Assessment:

Question 6 -  The first step in the consumer decision making process is to:   Recognize a need or desire to be met.   Seek out information about a product.   Look at all the brands that are available.   Talk to others about product features.