Complete a Marketing Project Situation Analysis

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Nov 24, 2024

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ASSIGNMENT: COMPLETE A MARKETING PROJECT SITUATION … 1 Assignment: Complete a Marketing Project Situation Analysis Name: Institutional Affiliation:
ASSIGNMENT: COMPLETE A MARKETING PROJECT SITUATION … 2 Assignment: Complete a Marketing Project Situation Analysis Introduction The introduction of a superior mobile handset, such as Alanis X, should be evaluated. The main reason for this comes from the fact that there may be other products that are more superior compared to it. Also, the operating system and the handset’s multi-touch features should be analyzed to identify its influence on the market and the perceptions that customers have towards it. With the phone being considered as a superior smartphone, its position in the market will be significant in improving operations. The evaluation of internal and external factors creates a need to look at its SWOT factors. Evaluation of the Strength, Weakness, Opportunities, and Threats of the Product Just like any other product in the market, customers may choose to either like Alanis X or hate it. The situation calls for a little introduction to the product. The evaluation of SWOT factors looks into the strengths, weaknesses, opportunities, and threats of the product. Strengths of the Alanis X Mobile Handset The first factor looks into its brand equity. Alanis X is manufactured with one of the most superior companies in the international mobile market. The company enjoys strong brand equity. Therefore, the Alanis X mobile handset is considered as having a promise. Secondly, the tag of innovation is another major strength of the brand. The company has applied its tag of innovation to its product. The features of the Alanis X mobile handset ensure that it revolutionizes almost all products in the market by influencing innovation. Consumer loyalty is another significant factor to consider. The product will proudly proclaim a superior position in front of the international mobile markets. Brand loyalty for the company means that it can be compared to the two competing
ASSIGNMENT: COMPLETE A MARKETING PROJECT SITUATION … 3 giants in the market-Apple and Samsung. Alanis X has an amazing operating system and software compared to its customers in the market. A market enjoys a product because of its capacity to ensure better experiences among customers (Itohisa, 2013). The amazing operating system creates more possibilities for flexibility and speed for mobile handsets. Weaknesses of the Alanis X Mobile Handset The first weakness may revolve around its price segmentation. The company should not introduce premium pricing for such markets considering that customers will go for already trusted products from Samsung, Huawei, and Apple. The company should just focus on its standardized prices for the customers in the market. The second weakness revolves around the restrictions of the phone. Alanis has unnecessary restrictions on the mobile phone out of the box. It does not have Bluetooth. Also, it lacks an expandable memory slot. An individual may not be able to remove the battery. Therefore, this creates some problems when it comes to pricing the product highly compared to competitors such as Samsung, Nokia, Apple, and Huawei, among others. Considering that the Alanis X is among the first mobile handset for the company, it means that there is no variety. The markets in Africa have large populations, which demand focus on precision on the designs and features manufactured by the company. Lack of variety on the company forces customers to look for alternatives. Opportunities of the Alanis X Mobile Handset The first opportunity revolves around the potential of the markets associated with smartphones. The markets in Africa, Asia, and the rest of the world are diverse and continue to grow. Therefore, it means that they serve as platforms with potential customers to increase revenues and build a profitable framework for the company. The second opportunity is that the world continues to experience continued technological advancement. Therefore, customers
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