Pitsamai_BSBMKG431 Assessment 3 Fin
.docx
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School
University of Technology Sydney *
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Course
AUDITING
Subject
Marketing
Date
Nov 24, 2024
Type
docx
Pages
48
Uploaded by AgentIceGoldfinch29
Assessment type
Project - Complete a set of activities to
identify marketing opportunities and
analyse
and evaluate opportunities according to organisational marketing objectives
Instructions provided to the student:
Assessment task description:
This is the third (3) assessment task you must successfully complete to be deemed
competent in this unit of competency.
This assessment task is a Skills Test.
This assessment task consists of five (5) practical demonstration activities.
Activity 1: Identify and research marketing opportunities
Activity 2: Perform a market segmentation and identify marketing focus using
segmentation results
Activity 3: Analyse, select and document preferred marketing opportunities in
consultation with relevant personnel
Activity 4: Present selected opportunities to management.
You will receive your feedback within one (1) week, and you will be notified by your
trainer/assessor when your results are available.
You must attempt all activities of the project for your trainer/assessor to assess your
competence in this assessment task.
Applicable conditions:
This project is untimed and is conducted as an open book assessment (this means you are
able to refer to your textbook or other learner materials during the test).
You will be assessed independently on this assessment task.
No marks or grades are allocated for this assessment task. The outcome of the task will be
Satisfactory or Not Satisfactory.
As you complete this assessment task, you are predominately demonstrating your skills,
techniques and knowledge to your trainer/assessor.
Your trainer/assessor may ask you relevant questions during this assessment task
Resubmissions and reattempts:
Where
a
student’s
answers
are
deemed
not
satisfactory
after
the
first
attempt,
a
resubmission attempt will be allowed.
The student may speak to their trainer/assessor if they have any difficulty in completing
this task and require reasonable adjustments.
For more information, please refer to the Training Organisation’s Student Handbook.
Assessment method-based instructions and guidelines:
Project
BSBMKG431 Assessment 3 V1
Page
1
of
48
Location:
This assessment task may be completed in:
☐a classroom
☒
learning management system (i.e. Moodle),
☐workplace,
☐or an independent learning environment.
Your Trainer/Assessor will provide you with further information regarding the location for
completing this assessment task.
Purpose of the assessment
The purpose of this assessment task is to assess the student’s knowledge and skills essential to
complete a set of activities to identify marketing opportunities and to analyse and evaluate
opportunities according to organisational marketing objectives.
Skill to identify and research marketing opportunities
Skill to perform a market segmentation and identify marketing focus using segmentation
results
Skill to evaluate and select preferred marketing opportunities in consultation with relevant
personnel
Skill to document and present selected opportunities to management.
Task instructions
This assessment task aims to assess the students’ knowledge and skills essential to identify
marketing opportunities and analyse and evaluate opportunities according to organisational
marketing objectives.
The student will take on the role of the Marketing Coordinator.
The trainer/assessor will take on the role of Marketing Manager or assign the role of HR
Manager to the staff member.
The trainer/assessor will further assign the meeting participants to the staff members.
The trainer/assessor must brief the staff members about their responsibilities during the
meeting. These responsibilities are given in individual activities.
The trainer/assessor must organise an appropriate place and time for each meeting.
The student must use the templates provided to document their responses.
The trainer/assessor must assess the student using the performance checklist provided.
Assessment
Task
3
–
Project
Project
This assessment task requires you to identify marketing opportunities and to analyse and evaluate
opportunities according to organisational marketing objectives.
This includes:
●
Identifying and researching marketing opportunities
●
Performing a market segmentation and identifying marketing focus based on the segmentation
results
●
Analyse marketing opportunities and select preferred marketing opportunities in consultation
with the Marketing Manager
●
Documenting and presenting selected opportunities to management.
To do so, the student will be required to complete the following activities:
Activity 1: Identify and research marketing opportunities
Activity 2: Perform a market segmentation and identify marketing focus using segmentation
results
Activity 3: Analyse, select and document preferred marketing opportunities in consultation with
relevant personnel
Activity 4: Present selected opportunities to management.
Workplace/simulated
workplace
requirements
This assessment task will be completed at your training organisation. The training organisation must
meet the following requirements:
Requirements:
The simulated workplace environment consists of:
●
Your training organisation as your workplace
●
Standard operating/workplace procedures.
●
Your trainer/assessor to provide you with assistance throughout the assessment activity.
●
Workplace equipment and materials:
○
Computers and internet
○
Workstation
○
Printer
○
MS PowerPoint
●
Legislation, regulations, standards and codes
○
Australian
Consumer
Law
(ACL)
(
https://www.accc.gov.au/accc-book/printer-
friendly/29527
)
○
https://www.legislation.gov.au/Details/C2019C00242
○
Privacy Act (
https://www.legislation.gov.au/Details/C2021C00242
)
○
Spam Act (
https://www.legislation.gov.au/Details/C2016C00614
)
○
Legal
obligations
when
marketing
(
https://business.gov.au/marketing/business-
marketing#legal-obligations-when-marketing
)
The simulated workplace environment must meet the following criteria:
Are there opportunities for students to:
Yes/No/NA
Follow standard operating/workplace procedures
Use up-to-date software and equipment
Work within stated timelines to meet deadlines
Gain
experience
in
the
challenges
and
complexities
of
dealing
with
multiple
tasks
Experience prioritising competing tasks and dealing with contingencies
Workplace environment to work with others in a team
Safety processes relevant to the area of work
Equipment, materials and business software packages specified in the
simulated workplace requirements
Workplace environment sufficient to work independently and manage workload
Case study
Introduction
“Online Media Solutions” is a marketing and web development business based in Melbourne, Australia.
The business started in operations in 2015 and has seen exponential growth since its establishment.
The business operates in the web service industry to offer superior and unique services to small
businesses and institutions (B2B business model). Our experience and expertise in web sales and e-
commerce give us the backing to provide solutions that are currently lacking in the market.
There is an all-time high demand for web development and marketing for small businesses, with signs
of rising further. Interestingly, few web developers have taken advantage of this opportunity, leaving
the industry with no dominant participants.
The projects’ high costs and the focus on more prominent companies and institutions could contribute
to why this market remains untapped. We will have a system that will reduce the project costs
dramatically, allowing us to offer quality services at reduced costs.
Organisational information
Company details:
Company name: Online Media Solutions, Pty. Ltd
Company address: 2/10 Lawn court, Craigieburn, 3064, VIC
Mission
Provide best-in-class design services
Make a positive impact on our customer businesses
Be respected and admired by peers
Our vision
To provide best-in-class web design and development services in a simple, effective, and cost-effective
manner to the target audience.
Objectives
The objectives of Online Media Solutions are as follow:
To exceed customer expectations.
To provide cost-effective and quality services to our clients.
Build and maintain long-term relationships with the clients.
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