Pitsamai_BSBMKG431 Assessment 3 Fin

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University of Technology Sydney *

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AUDITING

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Marketing

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Nov 24, 2024

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docx

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48

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Assessment type Project - Complete a set of activities to identify marketing opportunities and analyse and evaluate opportunities according to organisational marketing objectives Instructions provided to the student: Assessment task description: This is the third (3) assessment task you must successfully complete to be deemed competent in this unit of competency. This assessment task is a Skills Test. This assessment task consists of five (5) practical demonstration activities. Activity 1: Identify and research marketing opportunities Activity 2: Perform a market segmentation and identify marketing focus using segmentation results Activity 3: Analyse, select and document preferred marketing opportunities in consultation with relevant personnel Activity 4: Present selected opportunities to management. You will receive your feedback within one (1) week, and you will be notified by your trainer/assessor when your results are available. You must attempt all activities of the project for your trainer/assessor to assess your competence in this assessment task. Applicable conditions: This project is untimed and is conducted as an open book assessment (this means you are able to refer to your textbook or other learner materials during the test). You will be assessed independently on this assessment task. No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory. As you complete this assessment task, you are predominately demonstrating your skills, techniques and knowledge to your trainer/assessor. Your trainer/assessor may ask you relevant questions during this assessment task Resubmissions and reattempts: Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed. The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments. For more information, please refer to the Training Organisation’s Student Handbook. Assessment method-based instructions and guidelines: Project BSBMKG431 Assessment 3 V1 Page 1 of 48
Location: This assessment task may be completed in: ☐a classroom learning management system (i.e. Moodle), ☐workplace, ☐or an independent learning environment. Your Trainer/Assessor will provide you with further information regarding the location for completing this assessment task. Purpose of the assessment The purpose of this assessment task is to assess the student’s knowledge and skills essential to complete a set of activities to identify marketing opportunities and to analyse and evaluate opportunities according to organisational marketing objectives. Skill to identify and research marketing opportunities Skill to perform a market segmentation and identify marketing focus using segmentation results Skill to evaluate and select preferred marketing opportunities in consultation with relevant personnel Skill to document and present selected opportunities to management. Task instructions This assessment task aims to assess the students’ knowledge and skills essential to identify marketing opportunities and analyse and evaluate opportunities according to organisational marketing objectives. The student will take on the role of the Marketing Coordinator. The trainer/assessor will take on the role of Marketing Manager or assign the role of HR Manager to the staff member. The trainer/assessor will further assign the meeting participants to the staff members. The trainer/assessor must brief the staff members about their responsibilities during the meeting. These responsibilities are given in individual activities. The trainer/assessor must organise an appropriate place and time for each meeting. The student must use the templates provided to document their responses. The trainer/assessor must assess the student using the performance checklist provided.
Assessment Task 3 Project Project This assessment task requires you to identify marketing opportunities and to analyse and evaluate opportunities according to organisational marketing objectives. This includes: Identifying and researching marketing opportunities Performing a market segmentation and identifying marketing focus based on the segmentation results Analyse marketing opportunities and select preferred marketing opportunities in consultation with the Marketing Manager Documenting and presenting selected opportunities to management. To do so, the student will be required to complete the following activities: Activity 1: Identify and research marketing opportunities Activity 2: Perform a market segmentation and identify marketing focus using segmentation results Activity 3: Analyse, select and document preferred marketing opportunities in consultation with relevant personnel Activity 4: Present selected opportunities to management. Workplace/simulated workplace requirements This assessment task will be completed at your training organisation. The training organisation must meet the following requirements: Requirements: The simulated workplace environment consists of: Your training organisation as your workplace Standard operating/workplace procedures. Your trainer/assessor to provide you with assistance throughout the assessment activity. Workplace equipment and materials: Computers and internet
Workstation Printer MS PowerPoint Legislation, regulations, standards and codes Australian Consumer Law (ACL) ( https://www.accc.gov.au/accc-book/printer- friendly/29527 ) https://www.legislation.gov.au/Details/C2019C00242 Privacy Act ( https://www.legislation.gov.au/Details/C2021C00242 ) Spam Act ( https://www.legislation.gov.au/Details/C2016C00614 ) Legal obligations when marketing ( https://business.gov.au/marketing/business- marketing#legal-obligations-when-marketing ) The simulated workplace environment must meet the following criteria: Are there opportunities for students to: Yes/No/NA Follow standard operating/workplace procedures Use up-to-date software and equipment Work within stated timelines to meet deadlines Gain experience in the challenges and complexities of dealing with multiple tasks Experience prioritising competing tasks and dealing with contingencies Workplace environment to work with others in a team Safety processes relevant to the area of work Equipment, materials and business software packages specified in the simulated workplace requirements
Workplace environment sufficient to work independently and manage workload
Case study Introduction “Online Media Solutions” is a marketing and web development business based in Melbourne, Australia. The business started in operations in 2015 and has seen exponential growth since its establishment. The business operates in the web service industry to offer superior and unique services to small businesses and institutions (B2B business model). Our experience and expertise in web sales and e- commerce give us the backing to provide solutions that are currently lacking in the market. There is an all-time high demand for web development and marketing for small businesses, with signs of rising further. Interestingly, few web developers have taken advantage of this opportunity, leaving the industry with no dominant participants. The projects’ high costs and the focus on more prominent companies and institutions could contribute to why this market remains untapped. We will have a system that will reduce the project costs dramatically, allowing us to offer quality services at reduced costs. Organisational information Company details: Company name: Online Media Solutions, Pty. Ltd Company address: 2/10 Lawn court, Craigieburn, 3064, VIC Mission Provide best-in-class design services Make a positive impact on our customer businesses Be respected and admired by peers Our vision To provide best-in-class web design and development services in a simple, effective, and cost-effective manner to the target audience. Objectives The objectives of Online Media Solutions are as follow: To exceed customer expectations. To provide cost-effective and quality services to our clients. Build and maintain long-term relationships with the clients.
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