Week 8 - DQ 1

H2) You want to determine the factors affecting the intention to start a business for International School students. One of the most challenging is defining the intentions. Please suggest a questionnaire to measure this.

How could security surveillance of employees and homeless people be presented in a way that would satisfy a listeners’ attitude of “What’s in it for me?

During the COVID-19 pandemic, employees sometimes showed up at work when they had symptoms of illness because they were afraid of losing their jobs. This is an example of what behavior?     a)  unscheduled absence   b)  absenteeism   c)  poor work attitude   d)  presenteeism

Answer the questions based on the case.Alia is a salesperson in an electronics company. At a recent trade exhibition, she met asupplier that was willing to supply her company with a product on an exclusive basis (i.e.,available to her company only) that could offer in the business marketplace. The product inquestion has already been successfully developed and tested and – yet – is not being sold onthe market. Alia knows from speaking to the customers that there is demand for such a productand it would plug a gap in her company’s product portfolio and give the company a significantcompetitive advantage.Then, Alia approach the product management division with all her idea, and, to hersurprise, they are very unenthusiastic and reject the idea, stating “We always develop ourproducts in-house in this department – it would cost the company far too much to set up theprocesses to buy in a product from outside”. Questions.1. What Alia can do to argue or persuade the product management division…

Part 2: Please read the following scenarios. For each scenario, identify the confound and suggest how it might be removed in a follow-up experiment.  The Pepsi-Cola Company conducted the "Pepsi Challenge" by randomly assigning individuals to taste either a Pepsi or a Coke. The researchers labeled the glasses with only an "M" (Pepsi) or a "Q" (Coke) and asked the participants to indicate which they preferred. The research showed that subjects overwhelmingly preferred glass "M" over glass "Q." Why can’t the researchers conclude that Pepsi was preferred to Coke?

The research group asked the following question of individuals who earned in excess of $100,000 per year and those who earned less than $100,000 per year "Do you believe that it is morally wrong for unwed women to have children?" Of the 1,205 individuals who earned in excess of $100,000 per year, 710 said yes, of the 1,310 individuals who earned less than $100,000 per year, 700 said yes. Construct a 95% confidence interval to determine if there is a difference in the proportion of individuals who believe it is morally wrong for unwed women to have children The lower bound is (Round to three decimal places as needed)

Many people think that fangirls are crazy teenage girls who cry because of their obsession with a celebrity. They believe that the fangirls have no lives and devote them to these stars that appear on TV screens (http://insert-name-here.weebly.com/reflections/the-psychology-behind-fangirling; https://www.youtube.com/watch?v=nS2QqSQbjOQ). A fangirl is a generic term that can mean anyone from any age (usually teenagers) who is ‘obsessed’ with a band, artist, actor, sportsperson, television series, or even books. Each one of these categories is put into something called a fandom. Fandom stands for ‘fanatic domain’. Fangirls or fanboys talk about their obsession in these domains, usually on social media. Several factors drive people into being fans - social (family, group affiliation), psychological (self-esteem, escape), personal (aesthetic, entertainment, eustress, economic). From a marketer’s perspective, how will the knowledge of these factors influence the marketing strategy of any…

Suggest recommendations you would make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks.

Beauty and the Billionaire¹ - Critical Reasoning Case Problem Beauty Queen had recently married the billionaire recluse Howard Huge. She consented to the couple giving an interview to the great news person Baba Wawa. Beauty Queen hoped to further help Howard Huge overcome his reclusiveness. Baba Wawa arrived at the mansion a little early and as she walked by a large picture window at the front of the house she stopped and looked in. She saw Howard Huge holding one of Beauty Queen's prized Afghan dogs by its collar or neck, shaking or striking it on the shoulders. Meanwhile, Beauty Queen was on her hands and knees on the carpet, wearing her underwear, wiping something wet and brown looking from the luxurious cream colored carpeting, and seemingly crying. Baba Wawa took pictures. She then waited outside the house until the appointed time for the interview. During the interview Beauty Queen talked about how happily married the two were. Howard Huge did not say anything unless directly…

Digital social networks (such as Facebook and Twitter) are very popular with individuals. Identify the reason that why individuals will prefer Digital social network over casual social networking or vice versa. List down mental health problems that may arises with excessive use of digital social networking Do we ever need to be concerned about becoming addicted to any Internet activities? Find one example in a news or journal article of a person who was “addicted” to using a social networking site or other online activity.   Rubrics (Grading Criteria) Coverage: 50% Example with citations: 20% Comparison: 30%

Beauty and the Billionaire1 - Critical Reasoning Case Beauty Queen had recently married the billionaire recluse Howard Huge. She consented to the couplegiving an interview to the great news person Baba Wawa. Beauty Queen hoped to further help HowardHuge overcome his reclusiveness. Baba Wawa arrived at the mansion a little early and as she walked bya large picture window at the front of the house she stopped and looked in. She saw Howard Hugeholding one of Beauty Queen’s prized Afghan dogs by its collar or neck, shaking or striking it on theshoulders. Meanwhile, Beauty Queen was on her hands and knees on the carpet, wearing herunderwear, wiping something wet and brown looking from the luxurious cream colored carpeting, andseemingly crying. Baba Wawa took pictures. She then waited outside the house until the appointed timefor the interview.During the interview Beauty Queen talked about how happily married the two were. Howard Huge didnot say anything unless directly asked, then answered…