T6- CLC - Vision and Mission Statements Analysis

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Grand Canyon University *

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410

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Management

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Jun 2, 2024

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docx

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Uploaded by hillyolanda70

This is a Collaborative Learning Community (CLC) assignment. The purpose of this assignment is to analyze both the vision statement and mission statement for various companies to determine how these statements guide leadership practices within organizations. The vision statement reflects a desired future state worthy of pursuing, while the mission statement is what is done almost daily to eventually realize the vision. In your assigned CLC groups, select two organizations, each with a vision statement and a mission statement. One organization should profess to practice servant leadership and the other should practice a standard leadership model. Examples of well-known companies that practice servant leadership include Southwest Airlines, REI, and Aflac. In your CLC groups, conduct additional research to locate other companies that practice servant leadership. Once your CLC group has selected two companies, write a 1,500-1,750 word analysis addressing the following: 1. Both the vision and mission statements for both companies. 2. A comparison of both the vision and mission statements of the two companies. Make sure to provide specific examples of similarities and differences. 3. A discussion of how the vision and mission statements affect the culture of each organization. 4. A description of the servant leadership principles or values that are explicitly or implicitly apparent in the vision and mission statements of the organization that professes to be servant-led. 5. An explanation of the principles or values expressed in the vision and mission statements manifested in each organization's public reputation, marketing tactics, treatment of its employees, etc. Provide specific examples to support your rationale. 6. A determination on whether each organization is living out the principles or values expressed in both their vision and mission statements. Provide an explanation to support your determination. 7. An explanation of revisions that would need to be made to the vision and mission statements of the organization practicing a standard leadership model should it adopt a servant leadership model. 8. An explanation of how the vision and mission statements of an organization can or should guide an organization's treatment of its employees and clients. 9. An explanation of how a Christian worldview perspective can inform management decisions or practices in the treatment of all stakeholders.

You are required to locate four articles that support your selected organization's vision and mission statements. Two of the selected articles must be peer-reviewed journal articles. Include information from the articles in your discussion . Strengthen your claims with supporting citations within each content area of your essay. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. This assignment uses a rubric. Review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

Yolanda Hill MGT- 410- 0500 SERVANT LEADERSHIP 5/28/2024 Professor: Sasiadek CLC – VISION AND MISSION STATEMENTS ANALYSIS To address this assignment, we will analyze the vision and mission statements of Starbucks and McDonald's, explore how these statements guide their leadership practices, and examine their manifestation in public reputation, marketing tactics, and treatment of employees. We will also evaluate if these organizations live out their stated principles and values. Let's start by finding four relevant articles to support this analysis. Vision and Mission Statements Starbucks  Vision Statement : "To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow."  Mission Statement : "To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time." McDonald's  Vision Statement : "To move with velocity to drive profitable growth and become an even better McDonald's serving more customers delicious food each day around the world."  Mission Statement : "To make delicious feel-good moments easy for everyone." Analysis of Vision and Mission Statements Starbucks 1. Values and Principles :

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 Quality : Emphasis on being the premier purveyor of the finest coffee.  Integrity : Commitment to uncompromising principles.  Community : Focus on inspiring and nurturing the human spirit. 2. Manifestation in Practices :  Public Reputation : Starbucks is known for its high-quality coffee and customer-centric approach. Their reputation for ethical sourcing and environmental sustainability supports their vision.  Marketing Tactics : Campaigns often highlight community involvement, such as local store events and global social responsibility initiatives.  Treatment of Employees : Starbucks offers benefits such as healthcare, stock options, and educational opportunities, reflecting their mission to nurture individuals. McDonald's 1. Values and Principles :  Growth : Focus on driving profitable growth.  Customer Satisfaction : Aim to serve more customers delicious food.  Accessibility : Making feel-good moments easy for everyone. 2. Manifestation in Practices :  Public Reputation : McDonald's is known for its consistency, affordability, and wide reach. Their efforts to introduce healthier menu options and sustainability practices reflect their vision.  Marketing Tactics : Campaigns emphasize convenience, affordability, and customer satisfaction, aligning with their mission.  Treatment of Employees : McDonald's provides training programs and career advancement opportunities, supporting their value of growth. Specific Examples 1. Starbucks :

 Public Reputation : Starbucks’ commitment to ethical sourcing is evident in their Coffee and Farmer Equity (C.A.F.E.) Practices, ensuring sustainable farming and fair wages.  Marketing Tactics : The "Starbucks Reserve" line highlights their dedication to premium quality.  Treatment of Employees : Initiatives like the "College Achievement Plan" offering full tuition reimbursement for employees show their commitment to personal growth. 2. McDonald's :  Public Reputation : The "Scale for Good" initiative focuses on sustainable beef production and reducing greenhouse gas emissions, demonstrating their commitment to being a better McDonald's.  Marketing Tactics : The "I'm Lovin' It" campaign emphasizes positive experiences and accessibility.  Treatment of Employees : The "Archways to Opportunity" program provides educational opportunities for employees, reflecting their growth-oriented values. Evaluation 1. **Starbucks

T6- CLC - Vision and Mission Statements Analysis

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