watson discovery L2
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Quinnipiac University *
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MISC
Subject
Information Systems
Date
Jan 9, 2024
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23
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Quiz
Quiz [Watson Discovery L2]
Congratulations, you
passed!
Your score
100%
100% (25 of
25)
answered
correctly
Passing
score
75
75%
Date
14
14
Dec
Dec
2022
2022
Review quiz results
Question 1
You are doing a keynote about
empowering Knowledge Workers, and
want to ensure you communicate the IBM
vision for the empowerment of these
employees. What point do you hope to
leave with the audience?
25 correct answers
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IBM's vision is to open-
source Watson Discovery so
that anyone regardless of
skills can become a
Knowledge Worker.
IBM’s vision is to augment a
Knowledge Worker's ability to
understand complex, high
value documents needed for
a business decision, and to
do this by providing
immediate access to concise,
trusted, and personalized
information, regardless of
form.
IBM is aiming to create the
standard for data
dictionaries, with Watson
Discovery acting as the
interchange hub for
Knowledge Worker
information.
With the power of AI, IBM
believes it can help
organizations reduce their
reliance on Knowledge
Workers which will reduce
the overall labor costs for a
company.
Question 2
Citibank is one of thousands of clients who
have benefited from Watson Discovery.
What value did Watson Discovery deliver
to Citibank?
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With the successful
deployment of Watson
Discovery, Citibank no longer
needs to worry that much
about understanding risks
and complying with
regulations.
Watson Discovery is enabling
Citibank to reduce
compliance costs, speed up
reviews, reduce regulatory
risk and potential fines, and
build competitive advantage
and customer trust.
After deploying Watson
Discovery, Citibank saw a 10-
fold increase in loan
applications.
Since the successful
deployment of Watson
Discovery, Citibank’s 2,500
auditors have discovered
100,000s of erroneously
billed hours each month.
Question 3
You are preparing to meet a client who is
looking for a solution that will analyze root
cause for product issues. What capability
will you be sure to bring up around Watson
Discovery?
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Watson Discovery's Natural
Language Processing (NLP)
understands the language of
your business, and can
uncover hidden insights and
relationships using deep
analytical techniques, such
as root cause analysis.
Watson Discovery, together
with IBM Sterling Commerce,
has off-the-shelf capabilities
to analyze root cause for
product issues. You should
introduce the Sterling
Commerce portfolio which
will not only increase the size
of your deal, but also address
the client need.
Watson Discovery's Content
Miner capability can uncover
hidden insights and
relationships using deep
analytical techniques, such
as root cause analysis.
FAQ Extraction can help
clients quickly determine
critical attributes from
product issue reports, and
can then apply the power of
Smart Document
Understanding (SDU) to
uncover root cause analysis
relationships.
Question 4
While working on a POC at a large retail
organization, Watson Discovery tags the
following sentence,
“I put my phone on my brand new charger
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last night to charge and it is not working.
Which is just sick - it’s a new charger, I
bought it yesterday!”
with “anger,” “sadness,” and “disgust”
tags. What type of information is Watson
Discovery’s Natural Language
Understanding (NLU) enriching these
sentences with?
Sentiment
Concepts
Keywords
Emotion
Question 5
A client just approved you to move forward
from the request for proposal (RFP)
process to a request for bid! Now, you
need to find the best pricing plan to start
the client on. You know they will end up
consuming more of the service as time
goes on, but you do not want to 'scare'
them away on the bid. You want them to
start 'right' and grow. Knowing the client
does not require data isolation, what is the
right low-entry cost starter plan while the
client ramps up their usage?
Premium
Cloud Pak for Data
Plus
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Enterprise
Question 6
You are talking to a client via Webex about
use cases that you believe they will find
compelling. You are using Mural as a
whiteboard. On the Mural board, you
sketch out how Watson Discovery works in
four steps. What do you put for the title of
the third step where business users teach
the system with their own input?
Teach
Enrich
Enhance
Train
Question 7
You are in a client meeting with a number
of leaders from different parts of the
business talking about Watson Discovery.
You want to pre-emptively remove some
objections you are convinced will come up
and you ask them:
"When do you anticipate to go-live with
this project?"
You are asking this question because you
want to determine what?
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You want to uncover who has
the ability to make a final
decision, and you figure that,
whomever answers the
question, is that key decision
maker.
Always understand who are
the gatekeepers, the
influencers, and how the
ultimate purchasing decision
is made.
Whether you need to initiate
a no-charge Minimum Viable
Product (MVP) engagement
into the deal, and pull it into
the quarter as a stretch deal.
Whether this project is a 'nice
to have' or a 'need to have',
and what Watson Discovery
features could be placed into
each category. A clear and
compelling go-live date will
highlight the level of urgency
associated with this project.
Question 8
During a meeting with a prospect,
someone at the organization voices their
opinion that they don't think Watson
Discovery will work for them, as their
organization has many documents that are
complex and full of industry specific
jargon. What is your response?
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That is not a problem. IBM's
large Business Partner
network, who are well versed
in your industry, can happily
build a custom translation
layer for Watson Discovery.
Sentence Classification trains
Watson Discovery to extract
business-specific entities
rapidly with the machine-
learning based Entity
Extractor.
Using Smart Document
Understanding and Watson
Knowledge Studio, IBM has
the ability to customize a
solution to meet your needs.
Watson Discovery’s Rapid
Model Development feature
uses Robotic Process
Automation to create custom
dictionaries without human
involvement.
Question 9
A client's Chief Financial Officer (CFO) tells
you that the company, due to an uncertain
business climate, will not be making any
further investments in technology for the
short-to-medium term. Of course, you are
not content to let this opportunity slip
away. A core component of the proposed
solution is Watson Discovery, which you
know can truly help this client, especially
in uncertain times, which call for nimbler
decision making by the client’s knowledge
workers. How do you respond?
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Deploying Watson Discovery,
like all leading AI-powered
intelligent search and text-
analytics platforms, is a
multi-year commitment.
Therefore, this client should
start now, so that in a couple
of years when business
rebounds, they will have the
insight they need.
Watson Discovery has been
proven to reduce the 30% of
time a typical expert spends
searching for information by
up to 75%. This could save
the client millions of dollars
by improving the efficiency of
their critical business
functions.
IBM Cloud Lite allows this
client to design and build
with Watson Discovery today,
and deploy tomorrow. There
is no need to pay anything
upfront.
You agree to come back in 6-
9 months when the economy
is more stable.
Question 10
You are presenting at a regional user group
(RUG) about Natural Language
Understanding (NLU) and how AI can read
and understand documents with accuracy
previously thought unattainable. You
mention how IBM has infused NLU into
Watson Discovery's Answer Finding
feature and it can be used to provide what
benefits to the organization?
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The ability to return a fact or
a short concise answer to a
question from a long
passage, which saves time for
end-users.
Provide 'on-the-fly'
translation capability for
employees where English is a
second language (ESL
employees).
Enables Watson Discovery to
support 10 major worldwide
languages.
Provide direct linkages to
online dictionary services,
giving users the ability to see
definitions for words and
phrases as they come across
in any supported manner
(including email, PowerPoint,
Trello and more).
Question 11
You are using Seismic to LiveSend a
number of documents to a client in
support of a Watson Discovery deal you
are trying to close in the quarter. In the
LiveSend field for the message that
accompanies the document, you put in a
cordial “hello,” a summary of what you are
sending, and finish with this sentence:
"If you were to ask me what key
capabilities Watson Discovery has that will
benefit your business, I would tell you that
it is…"
How should this sentence end?
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It is built on RedHat
OpenShift, it can run on any
cloud, and has a serverless
installation.
Cutting edge Natural
Language Processing (NLP)
technology, the ability to
quickly customize NLP
models to your domain, and
technology that reads and
retrieves more than just text.
It is internationalized with
support for 15 languages and
includes both Natural
Language Processing (NLP)
and Optical Character
Recognition (OCRI) AI.
It is cloud-native and cloud-
only, which aligns with your
strategy, and it has Natural
Language Processing (NLP)
and Natural Language
Understanding (NLU) AI built
in.
Question 12
You are competing on an active
opportunity against Google and their
Google Search software. You get a sense
they got a head start on shaping the
client's mindset because of a Google deal
they signed last quarter, and you just got
assigned to this client 2 weeks ago. What
are two areas you can focus on to de-
position Google?
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In 2021, IBM filed over 2000
patents related to the
Intelligent Document
Processing market. In
addition, Watson Discovery
has superior security
because – by design – it does
not run on the public cloud.
Watson Discovery supports
over 15 language types
which makes it more suitable
for an international business,
and Google tools are line-of-
business focused only,
leaving the developers with
very little to work with.
Watson Discovery supports
over 15 language types,
which makes it more suitable
for a global enterprise. In
addition, Google tools are
line of business (LOB)
focused, and leave the
developers with very little to
improve upon.
You must pair Google Cloud
Search with the Google Query
API, Indexing API, and
possibly even Google
Knowledge Graph to create a
solution that has similar
capabilities to Watson
Discovery. In addition, in
large documents, only the
first several thousand words
are searchable with Google.
Question 13
A client asks about the value of Natural
Language Processing (NLP) in Watson
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Discovery. What is one key benefit you can
respond with?
Watson NLP ensures that
training is not optional for
users of Watson Discovery.
NLP is what Watson
Discovery uses to provide
support across 17 different
languages.
Watson Discovery's NLP
allows users to ask
questions, and for Watson
Discovery to serve up
analytical responses.
Watson Discovery’s NLP
capabilities allow non-
technical administrators and
line of business users to
teach it the language of their
business.
Question 14
What percentage of Knowledge Workers
feel that the challenge they face in finding
information is a key cause of lagging
productivity in the office?
34%
63%
57%
30%
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Question 15
One of the by-products of organizations
participating in a fast-moving business is
that information changes, and it changes
quickly. A common challenge with
traditional 'chatbots' is that their content
repository quickly becomes stale. How can
Watson Discovery help Watson Assistant
with this?
Watson Discovery and
Watson Assistant are two
separate products, however
they can work together
through a services
engagement that builds a
customized integration on
the API layer. This can be
accomplished with a
Minimum Viable Product
(MVP) services engagement,
so that the two products can
be fully integrated and
complement each other.
Watson Discovery enables
Knowledge Workers to
become more productive by
synthesizing volumes of data
into insights. Knowledge
Workers can keep Watson
Assistant current by
exporting Watson Discovery
insights into Watson
Assistant, which can be
automated.
Watson Discovery is more
feature-rich for industries
where information changes
quickly or is full of jargon,
and can replace Watson
Assistant in such use cases.
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Watson Discovery has a
capability called FAQ
Extraction that allow Watson
Discovery, when paired with
Watson Assistant, to answer
common questions.
Previously, it would take
hours, or even days, to
create, train, and update
virtual assistants with FAQs.
Question 16
You are speaking to a prospect at an
account. They ask you a relatively simple
question:
"As a potential user of Watson Discovery,
what benefit will I get that I am not seeing
today?"
How do you respond?
While working with Watson
Discovery, you will become
very familiar with IBM Cloud,
will increase your overall
cloud skills.
Watson Discovery is able to
find precise answers and
high-quality insights from
enterprise documents and
webpage data including
PDFs, HTML, tables, images,
and more. This helps anyone
become more productive and
efficient.
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By leveraging Watson
Discovery's Natural Language
Processing (NLP) functions,
your systems will quickly
learn additional languages,
which will help you to better
serve your international
customers.
Watson Discovery will help
you quickly and efficiently
deploy Conversational AI
virtual assistants to increase
customer service and
customer satisfaction.
Question 17
A line of business (LOB) leader is
expressing frustration to you that at their
company, if you are not a data scientist or
you cannot code, you are not critical to the
business. You reply to that leader that all
workers need to get more technical, but
with all the press around Big Data and AI,
lots of leaders forget the value that
Knowledge Workers bring to an
organization. What is a good description of
what makes Knowledge Workers
indispensable?
They tend to have the best
time management skills and
hence are very valuable to
organizations.
Knowledge workers provide
significant 'out of the box'
thinking and hence are
valuable to an organization if
it wants to exceed its
objectives in the 21st
century.
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Their ability to resolve
challenges that are non-
routine and require analytical
thinking, synthesizing
information into insights
required for informed
business decisions.
They tend to be highly
educated, and they provide
organizations with the best
research and development
(R&D) candidates.
Question 18
A client is considering Amazon Kendra
because it allows knowledge workers to
deploy a fully functioning and
customizable search experience. What
Amazon Kendra feature is the client
talking about?
Custom Document
Enrichment
Experience Builder
Amazon Comprehend
Analytics Dashboard
Question 19
You are competing against Elastic. This
deal is being led by this client's CTO who
bought Elastic's ELK (Elastic Search,
Logstash, and Kibana) stack to aggregate,
analyze and visualize log files across their
server and application landscape. In your
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discussion with the CTO you talk about
how the ELK stack can help for that use
case, and you are aware that Elastic is
pushing new use cases including virtual
assistants, but you need to ensure they
understand what?
Elastic uses customer
conversation data to train
their AI, so you are
essentially letting their AI
learn from your industry and
those insight will be sold to
others. IBM never uses client
data to train its AI.
The Elastic solution
competes against open
source offerings and that is
why its machine learning
capabilities lag the
marketplace; you can find
more details in Gartner's
Magic Quadrant report on
Chatbot software.
The Elastic solution makes
limited use of machine
learning, mainly focused on
modeling the behavior of
data for root cause analysis.
Watson Discovery has this
capability with Content Miner,
but also applies a multitude
of Natural Language
Processing (NLP)
enrichments, and uses
domain training and industry
specific knowledge to provide
deep insight.
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The Elastic ELK stack was
just released in 2020 and it is
not designed for line of
business users, so users will
need to master a specialized
query syntax.
Question 20
You are talking to a client who is asking
you about the kinds of enrichment Watson
Discovery can do with their documents.
There are many, but if you could only pick
three that the out-of-the-box models
understand, what would you say?
Concepts, Meta
Tagging, Process automation
Emotion (Document
Sentiment), Summary, Length
Entities, Concepts, Emotion
(Document Sentiment)
Entities, Language, Create
Date
Question 21
You are working on a Watson Discovery
opportunity and putting together a plan on
how to engage and close this deal in the
current quarter. Though you know that
Watson Discovery can benefit most
knowledge workers, when discussing the
opportunity with your extended sales
team, which decision making client
personas you suggest they target?
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VP of Analytics, Chief
Information Officer (CIO),
and Chief Information
Security Officer (CISO)
Chief Compliance Officer
(CCO), Chief Safety Officer
(CSO), Chief Technology
Officer (CTO), Chief
Procurement Officer (CPO),
and VP of Mergers and
Acquisitions
Any line-of-business (LOB)
leader
Chief Data Officer (CDO),
Chief Technology Officer
(CTO), and Chief Executive
Officer (CEO)
Question 22
A client is interested in understanding how
IBM can improve the productivity of their
contact center agents, who spend a lot of
time searching for information across a
dozen systems. Which IBM client case
study will resonate most with them?
EY
ABN AMRO
DXC Technology
Citibank
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Question 23
What is the Watson Discovery feature that
allows users to visually teach its AI to
understand and interpret document
structure and components?
Smart Document
Understanding (SDU)
Optical Character
Recognition (OCR)
Natural Language Processing
(NLP)
Natural Language
Understanding (NLU)
Question 24
A client asks you to clarify what
Knowledge Workers do. What’s the best
response?
When the global pandemic
forced a global shift to
remote work, companies
realized that knowledge
workers can be even more
effective within a remote
working environment.
Knowledge workers are
employees that heavily
depend on information to
carry out their day-to-day
work.
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Knowledge workers are
employees who keep a
record of the experts and
domain knowledge analysts
that are the backbone of the
enterprise.
The world has more than 1
billion knowledge workers.
They are essential to the
global economy, however the
number of roles they fulfill is
decreasing because
companies have trouble
finding talent.
Question 25
You receive a call from a client's Human
Resources leader who wants to deploy
Watson Discovery. This leader wants to go
through the various deployment
milestones, so that they can plan on when
to deploy their new employee engagement
analysis app to their senior management
team. Before Watson Discovery can
analyze or deliver results to the
management team, what steps need to
happen?
First, Watson Discovery
Extracts data from any and
all sources of documents.
Then, after the post-
production process, the data
is available at scale to find
answers, insights, and
patterns.
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First, Watson Discovery
Extracts data. Then, your
experts Enhance it by
'teaching' it the language of
your business. As you review
the output, if it’s not what as
expected, you can improve it
by importing third party data
using the Enrich
service. Then, the data is
available at scale to find
answers, insights, and
patterns.
Watson Discovery does not
have generic milestones for
deployment because each
installation is different and
client-specific.
First, Watson Discovery
Extracts data from any and all
sources of documents, then it
Enriches it, before allowing
business users to Enhance it
with their input. Then, the
data is available at scale to
find answers, insights, and
patterns.
Done
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