Quiz 2 Sample Questions
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School
Texas A&M University, Texarkana *
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Course
565
Subject
Industrial Engineering
Date
Dec 6, 2023
Type
docx
Pages
4
Uploaded by CorporalWater8175
Sample Questions
If the taste of your favorite energy drink varies to an unacceptable degree from can to can, this
represents a problem with the product's ________.
A) conformance quality
B) performance quality
C) expected quality
D) minimal quality
E) guaranteed quality
Ethnography is part of the ________ phase of design thinking.
A) ideation
B) implementation
C) brainstorming
D) engineering
E) observation
what is design thinking?
what is Ethnography
Italy is particularly noted in the chapter for leading designs in the areas of ________.
A) textiles
B) apparel and furniture
C) traditional kitchenware
D) computers
E) candy
In addition to identifying which customers the company will prioritize in its marketing efforts,
targeting also identifies which customers the company will ________.
A) ignore
B) set as second (and potentially third) priority
C) reserve for future focus
D) share with competitors
E) demarket to in order to reduce demand
How has media fragmentation complicated the strategy of mass marketing?
A) By expanding the number of products that need to be produced
B) By opening the company up to greater competition
C) By making it more difficult and more expensive to reach a mass audience
D) By losing messaging control through social media exchanges
E) By losing the ability to respond to individual customer communications
Coca-Cola's original marketing strategy that offered a single drink Coca-Cola Classic in a single
sized bottle with the advertising theme "Coke is it," is an example of ________ marketing.
A) concentrated
B) niche
C) differentiated
D) micro
E) undifferentiated
Companies with large fixed costs and smaller variable costs, as well as young companies in
their early stages looking for rapid growth, might target low-margin or even unprofitable
customers because of their ________ value.
A) scale
B) economic
C) social
D) informational
E) feedback
1) ________ involves entering new markets by tweaking products for new customers, using
variations on a core product to stay one step ahead of the market, and creating interim
solutions for industry-wide problems.
A) Supplemental innovation
B) Incremental innovation
C) Disruptive innovation
D) New-market innovation
E) Breakthrough innovation
A team formed at Intercom Inc. to develop new products conducts most of its meetings at
informal locations away from office. These workplaces are called ________.
A) skunkworks
B) idea funnels
C) research centers
D) stage-gate systems
E) contextual bases
Designing and validating a prototype version of a potential offering occurs during the ________
stage of the stage-gate framework.
A) concept development
B) idea generation
C) commercial deployment
D) offering development
E) business-model design
When Apple released the third generation of the iPad Pro tablet, this was an example of which
kind of innovation?
A) Supplemental innovation
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B) Incremental innovation
C) Disruptive innovation
D) New-market innovation
E) Breakthrough innovation
Which of these statements about the stage-gate framework is NOT true?
A) Typically, most ideas raised at the beginning of the process do not survive to the
commercialization stage.
B) The number of potential offerings decreases as the company works through the process.
C) The number of potential offerings increases as the company works through the process.
D) The cost of moving a potential offering through each stage increases as the process moves
forward.
E) The process doesn't always move in a strictly linear flow from left to right; sometimes ideas
are "kicked back" to an earlier stage and reworked.