Module 2 Video Case 02 - Port City Brewing Company
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Cypress College *
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CIS-272
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Industrial Engineering
Date
Feb 20, 2024
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6
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Module 2 Video Case 02: Port City Brewing Company (Ch 2) A+ Due Jan 4 at 11:30pm Points 18 Questions 6 Available until Jan 4 at 11:35pm Time Limit None Allowed Attempts Unlimited Instructions Please watch the following video case and answer the questions. > ) o000 /2:22 X 2™ Video Case-Port City Brewing Company-Ch 2-Transcript (https://icanvas.cpp.edu/courses/82863/files/8583290?wrap=1) Instructions: e This assignment is designed to help you apply chapter concepts to a real business scenario. e This assignment is OPEN BOOK, and OPEN NOTES and the Student Conduct Code fully applies. » You are allowed unlimited attempts and an unlimited amount of time to complete this assignment up until the specified deadline in the course syllabus. » Please make sure that you allocate sufficient time in a quiet location with a reliable Internet connection when you are ready to answer the questions. In the event of technical problems, you may
resubmit your work after the problem is fixed, up until the deadline. The answers and explanations to the Video Cases will be posted on Canvas in the corresponding Module, 5 minutes after the due dates. This quiz was locked Jan 4 at 11:35pm. Attempt History Attempt Time Score LATEST Attempt 1 660 minutes 18 out of 18 (M Correct answers are hidden. Score for this attempt: 18 out of 18 Submitted Dec 24, 2023 at 9:50pm This attempt took 660 minutes. Question 1 3/3 pts The craft beer industry is becoming a dominate force in the industry, leading to a decline in sales of larger domestic beers. This turn of events IS a direct result of the: General environment Competitor analysis Industry environment Competitor environment
The industry environment is the set of factors - threat of new entrants, suppliers, buyers, product substitutes, and the intensity of rivalry among competitors - that directly influence a firm and its competitive decisions and responses. Question 2 3/3 pts As discussed in the video, the craft beer industry has been able to capture 11% of overall beer sales, while occupying only 6% of the market. This financial review of the external environment is which step in the environmental analysis process? Scanning Monitoring Forecasting Assessing Monitoring is detecting meaning through ongoing observations of environmental changes and trends. Question 3 3/3 pts In an effort to gain better control of the market, the video mentioned a possible $20 billion merger between Anheuser-Busch and the brewer of the popular Mexican beer Corona. This would be an example of a force within the political/legal segment. Why is the U.S. Justice Department trying to stop the deal?
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The deal could automatically shut down craft beer breweries to make space for the merging breweries The deal could result in less competition by limiting smaller brewers’ access to the market The deal could lead to lower prices and more products The deal could lead to smaller breweries being bought out by their larger competitors If one supplier gets too big, that business can have the opportunity to limit a competitor in the market. This violates anti- trust regulations. Question 4 3/3 pts When Bill Butcher of Port City Brews discusses shelf space and the way that a merger could increase the leverage of potential large brewers, he is discussing which competitive force? Bargaining Power of Buyers Rivalry Among Established Companies Complementors Substitute Products
With fewer brewers to buy from, the big companies gain more power and lessen the bargaining_power of buyers, in this case grocery and other stores. With less power, the buyers may have less freedom to give smaller brewers, such as Port City, space on their shelves. Question 5 3/3 pts Consider the competitive force of risk of entry by potential competitors. Large brewers, such as Anheuser-Busch InBev, benefit from which of the following? Customer switching costs Economies of scale Lack of substitute products Government regulations Economies of Scale refers to the relationship between quantity produced and unit cost. As the quantity of a product produced during a given time period increases, the cost of manufacturing each unit declines. Question 6 3/3 pts The notion of a strategic group can be used for diagnosing a firm'’s competition, positioning and profitability in the industry. What is the plan at Port City Brews to stay ahead in their strategic group?
To lower their prices To emphasize quality over quantity To emphasize quantity over quality To distribute their product to more retail chains Craft brewers like Port City Brews use high quality ingredients and place the taste of their beer ahead of the quantity brewed. Quiz Score: 18 out of 18
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