Module 2 Critical Thinking FIN300-1
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Ratio Analysis and Interpretation
Colorado State University Global
FIN300-1: Principles of Finance for the Private Sector
Prof. Brian Weaver
January 1
st
, 2023
1
2
Ratio Analysis and Interpretation
There are a variety of ratios that can be computed and used to analyze the information
within an organization’s financial statements. By using the reported numbers within the income
statement as well as the balance sheet, we can determine more about profitability, activity,
liquidity, and debt for a firm. More often than not, these ratios are used to forecast profitability,
implement new changes, and analyze any departments or functions of the business that need to
be adjusted. According to BDC (n.d), analyzing financial ratios allows an organization to better
understand their financial structure and health. These ratios can not only help in the analysis of
the company’s performance, but can also assist in comparing to competitors or market averages.
Knowing these different financial aspects is useful in planning and adjusting for better
profitability in the future.
Average Collection Period
Average Collection Period = Accounts Receivable ÷ Annual Sales ÷ 365
2015
2016
2017
2018
1,280,000
40,339,000
365
1,162,000
39,528,000
365
1,347,000
39,403,000
365
1,049,000
42,151,000
365
1,280,000
110,518
1,162,000
108,296
1,347,000
107,953
1,049,000
115,482
=11.6 Days
=10.7 Days
=12.5 Days
=9.1 Days
Total Asset Turnover
Total Asset Turnover = Sales ÷ Total Assets
2015
2016
2017
2018
40,339,000
15,245,000
39,528,000
13,519,000
39,403,000
13,856,000
42,151,000
13,049,000
=2.65 Times Per
Year
=2.92 Times Per
Year
=2.84 Times Per
Year
=3.23 Times Per Year
Inventory Turnover
3
Inventory Turnover = Cost of Goods Sold ÷ Invento
ry
2015
2016
2017
2018
31,292,000
5,174,000
30,334,000
5,051,000
29,963,000
4,864,000
32,275,000
5,209,000
=6.05 Times Per
Year
=6.01 Times Per
Year
=6.16 Times Per
Year
=6.19 Times Per Year
Days in Inventory
Average Age of Inventory = 365 ÷ Inventory Turnover
2015
2016
2017
2018
365
6.05
365
6.01
365
6.16
365
6.19
=60.3 Days
=60.7 Days
=59.3 Days
=58.9 Days
Activity Assessment
Using the information from both the balance sheet and income statement, I was able to
determine that the activity for Best Buy Co., Inc has improved over the four year period. The
activity ratios of an organization help in understanding how different accounts are performing.
According to Gitman and Zutter (2014), activity ratios measure the rate at which various
accounts are converted into sales, cash, inflows, or outflows. First, looking at the average
collection period, or the amount of time to collect accounts receivable, we can see that the rate
has improved for Best Buy Co., Inc throughout the four year period. The drop in the ratio each
year reflects that there is less time elapsed before the collection of receivables. The total asset
turnover ratio allows us to measure the efficiency in which assets are used to generate sales.
According to Fairfield and Yohn (2001), differences in profitability can be traced to changes in
asset turnover as well as the profit margin, hence why the activity ratios are used hand in hand
with profitability ratios. Looking at the asset turnover ratio for Best Buy Co., Inc for the years
2015-2018 show an improvement in the usefulness of its assets, as the turnover rate trickled
upwards each year. The inventory turnover and days in inventory ratios allow us to analyze the
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activity or liquidity of an organization’s inventory as well as the average number of days’ sales in
inventory. These ratios reflect an increasing turnover rate for the inventory as well as less time
spent in inventory over the years meaning that the company has improved its utilization of their
inventory.
Gross Profit Margin
Gross Profit Margin = Gross Profits ÷ Sales
2015
2016
2017
2018
9,047,000
40,339,000
9,194,000
39,528,000
9,440,000
39,403,000
9,876,000
42,151,000
=22.4%
=23.2%
=23.9%
=23.4%
Operating Profit Margin
Operating Profit Margin = Operating Profits ÷
Sales
2015
2016
2017
2018
1,497,000
40,339,000
1,582,000
39,528,000
1,947,000
39,403,000
1,965,000
42,151,000
=3.7%
=4%
=4.9%
=4.6%
Net Profit Margin
Net Profit Margin = Earnings Available for Common Stockholders ÷
Sales
2015
2016
2017
2018
1,143,000
40,339,000
817,000
39,528,000
1,156,000
39,403,000
925,000
42,151,000
=2.8%
=2.1%
=2.9%
=2.2%
Profitability Assessment
Although many of these ratios are interconnected, there are a few specific ones that help
in analyzing profitability of a company and its operations. The ratios that can be looked at for
measuring profitability are the gross profit margin, operating profit margin, net profit margin,
earnings per share, return on total assets, and return on equity. According to Bond and Auerbach
5
(n.d.), the profitability ratios that should be looked at regularly by an organization are the gross
profit margin ratio, the operating profit margin ratio, and the net profit margin ratio. Focusing on
the profitability ratios is useful in a combined analysis which allows companies to compare each
year’s performance to both industry norms and previous accounting periods. The profitability
margins for Best Buy Co., Inc showed improvement over the four year period, but one of the
ratios saw some fluctuation. The gross profit margins for Best Buy Co., Inc show improvement
for the first three years, then a slight drop in the final year. As is with all profit margins, the
higher the better. The operating profit margin additionally saw a steady rise from 2015-2017 and
a slight drop in 2018. Although it was slightly lower, it’s not a sign of poor performance for the
years. The last ratio that was analyzed was a bit questionable. The net profit margin saw a lot of
fluctuation throughout the four years. Best Buy Co., Inc started with a high net profit margin
ratio in 2015, then a drop in 2016, another rise in 2017, and a drop back in 2018. If we only pay
attention to the net profit margins what does this say about their performance? The profitability
ratios are always more desirable when they are higher, but small fluctuations are okay here too.
There are plenty of factors that effect this ratio such as taxes, interest, and dividends.
Conclusion
Ratio analysis and interpretation are essential for business owners and investors alike.
Using these ratios can not only help current investors but potential future investors by seeing
how the company performs year by year as well as in comparison to similar or competition
companies. These ratios used together can help alleviate any problematic sectors of the business’
functions and help to improve the results produced each year.
6
References
BDC. (n.d). 4 ways to assess your business performance using financial ratios. (Accessed
December 29, 2022)
https://www.bdc.ca/en/articles-tools/money-finance/manage-
finances/financial-ratios-4-ways-assess-business
Bond, E. & Auerbach, A. (n.d.). How to analyze profitability. (Accessed December 29, 2022)
https://edwardlowe.org/how-to-analyze-profitability-2/
Fairfield, P. M., & Yohn, T. (2001). Using asset turnover and profit margin to forecast changes in
profitability.
Review of Accounting Studies,
6(4), 371-385.
https://doi.org/10.1023/A:1012430513430
Gitman, L. J., & Zutter, C. J. (2014).
Principles of Managerial Finance, Brief
(7th ed.). Pearson
Learning Solutions.
https://bookshelf.vitalsource.com/books/9781323053355
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