BirchBox Case Study
docx
School
Oklahoma State University *
*We aren’t endorsed by this school
Course
2203
Subject
Electrical Engineering
Date
Apr 3, 2024
Type
docx
Pages
2
Uploaded by azrielcarrasco
Azriel Carrasco
Professor Butler
EEE
23 February 2024
Birchbox Case Study
1.
In what ways is Birchbox’s business approach a win-win for its suppliers and customers?
For suppliers, Birchbox provides beauty brands with a unique marketing and distribution system. By partnering with Birchbox, these brands can reach a targeted audience through the distribution of product samples which in turn leads to more exposure and increased sales of full-sized products.
For consumers, Birchbox offers them an opportunity to try curated samples of beauty products before fully committing to a full-sized purchase. This allows customers to find products that suit their preferences without taking the risk of buying a product they will not like.
2.
How did Katie and Hayley’s status as students help them in the planning, testing, and prototyping stages?
They used their status as students to negotiate with professors, making Birchbox the focus of their final projects. This provided Hayley and Katie with guidance and ensured that Birchbox would receive dedicated attention and feedback. Their student status also opened doors to suppliers and customers, as companies were more willing to do business with them due to their college affiliation. This helped Katie and Hayley build a prototype, test the concept, and gain initial feedback from potential customers.
3.
Going forward, what challenges are facing Birchbox, and which is the most threatening to its success?
Financial sustainability is one of the challenges Birchbox faced despite rapid growth. The beauty subscription market has also become increasingly competitive
and saturated. Companies like Ipsy, GlossyBox, and BeautyArmy are some examples. These reasons would be the most threatening to Birchbox’s future.
4.
How has the market changed in the years since Birchbox was founded? What do they need to change to stay viable?
The market has evolved since the beginning of Birchbox with many new competitors in the playing field now. To stay viable, Birchbox must continuously innovate its business model, discover new product lines, and adjust to changing consumer preferences. Monitoring industry trends and tech advancements will be critical for Birchbox to remain relevant and an appealing choice for customers.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Documents
Related Questions
I want the solution printed (not handwritten) and the drawing, if any, I want it in a professional way, thank you for cooperation
arrow_forward
The figure to the right illustrates the market for coffee in Colombia. Suppose the demand for coffee in
Colombia is DColombia and the supply in Colombia is Scolombia: The world price of coffee with free trade
is Pw
1.) Using the point drawing tool, indicate the quantity of coffee demanded at the world price (Q) in
Colombia and the quantity of coffee supplied at the world price (QS) in Colombia. Properly label each
point
2.) Using the point drawing tool, indicate the domestic market equilibrium price and quantity for coffee in
Colombia if trade were completely eliminated. Label the point 'E'
Carefully follow the instructions above, and only draw the required objects.
PW
Price per pound
Quantity (Pounds of Coffee)
SColombia
Peolombia
arrow_forward
Watch the video "Can 100% renewable energy power the world?" by Federico Rosei and
Renzo Rosei. Write the important points that you have learned from the video.
arrow_forward
1. Loading error estimation: as we use voltmeter to measure
the voltage drop across a resistor Ro, it is common that we
induce the loading error by incorporating the impedance of
voltmeter, RL, parallelly into the measured portion of circuit,
as shown in the right figure.
a) Please derive the expression of practical voltage drop
across a resistor Ro measured by voltmeter.
b) Please derive the expression of the absolute loading error.
c) Please derive the expression of the relative loading error.
Ro
F1B
R₁ R₁
arrow_forward
2.12 An iron-constantan thermocouple is to be used to measure temperatures
between 0 and 400°C. What will be the non-linearity error as a percentage of the
full-scale reading at 100°C if a linear relationship is assumed between e.m.f. and
temperature?
e.m.f. at 100°C = 5.268 mV;
e.m.f. at 400°C=21.846 mV
arrow_forward
Discuss about intellectual property types and their importance.
What are the consequences of poor work quality or omissions with life critical engineering systems?
Discuss about contemporary issues containing an engineering component as part of its resolution. These contemporary issues relate to the consequences of poor work quality or omissions with life critical engineering systems.
Explain why the issues are critical.
arrow_forward
What conclusion can one draw between Cost of Supply by consuming energy from SSEG energy wheeler as opposed to the grid in relation to financial savings ?
arrow_forward
In this assignment, a back pressure cogeneration plant process (see Figure 1) producing district
heat (DH) and electricity will be designed based on given supply and return water
temperatures and DH production. Personal initial values are listed in Appendix 1, plant and
component efficiency assumptions and pressure drops are listed in Table 1. Using the given
and chosen values,
• determine pressure, temperature, specific enthalpy, and mass flow rate at each state point
• calculate net electric power, fuel consumption, and efficiencies for electricity and CHP
production
• draw the process in a T,s-diagram (boiler pressure drop is assumed to occur entirely in
superheaters)
fuel
air
HPPH
Boll
7
Efficiencies
6
E1
E12
Pressure drops
FWP
Table 1. Efficiencies and pressure losses
E1
DA
5
Turbine
E2
2
DHC
3
€
supply
return
CP
Figure 1. A process diagram for a back pressure CHP plant; G = generator, B = boiler, DA = deaerator
(open feed heater), DHC = district heating condenser, HPPH = high…
arrow_forward
Bus bar system with the simplest design is.
single bus bar
O single bus bar without sectionalization
single bus bar with sectionalization
duplicate bus bar
arrow_forward
Discuss the importance of voltage regulation in power systems.
arrow_forward
We have already noted two sources of systematic error in the use of this method: not enough sample to displace all the air from the flask and the finite vapor pressure of the unknown. Consider the following possible errors. For each one, describe how the results might be impacted. Please try to be specific (e.g. “The molar mass will be overestimated because…”)
The volume of your flask was found by weighing it, filled with water, at room temperature (20ºC). At 100ºC, because of the expansion of glass, the volume is slightly greater. How could this affect your results?
We have assumed that the temperature of the vapor is the same as the temperature of the boiling water. What if this were not correct?
What could be the impact if some of the vapor leaks before all of it can be condensed?
arrow_forward
CITW 150 Internet Literacy session 9.1 Quick Check
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you

Delmar's Standard Textbook Of Electricity
Electrical Engineering
ISBN:9781337900348
Author:Stephen L. Herman
Publisher:Cengage Learning
Related Questions
- I want the solution printed (not handwritten) and the drawing, if any, I want it in a professional way, thank you for cooperationarrow_forwardThe figure to the right illustrates the market for coffee in Colombia. Suppose the demand for coffee in Colombia is DColombia and the supply in Colombia is Scolombia: The world price of coffee with free trade is Pw 1.) Using the point drawing tool, indicate the quantity of coffee demanded at the world price (Q) in Colombia and the quantity of coffee supplied at the world price (QS) in Colombia. Properly label each point 2.) Using the point drawing tool, indicate the domestic market equilibrium price and quantity for coffee in Colombia if trade were completely eliminated. Label the point 'E' Carefully follow the instructions above, and only draw the required objects. PW Price per pound Quantity (Pounds of Coffee) SColombia Peolombiaarrow_forwardWatch the video "Can 100% renewable energy power the world?" by Federico Rosei and Renzo Rosei. Write the important points that you have learned from the video.arrow_forward
- 1. Loading error estimation: as we use voltmeter to measure the voltage drop across a resistor Ro, it is common that we induce the loading error by incorporating the impedance of voltmeter, RL, parallelly into the measured portion of circuit, as shown in the right figure. a) Please derive the expression of practical voltage drop across a resistor Ro measured by voltmeter. b) Please derive the expression of the absolute loading error. c) Please derive the expression of the relative loading error. Ro F1B R₁ R₁arrow_forward2.12 An iron-constantan thermocouple is to be used to measure temperatures between 0 and 400°C. What will be the non-linearity error as a percentage of the full-scale reading at 100°C if a linear relationship is assumed between e.m.f. and temperature? e.m.f. at 100°C = 5.268 mV; e.m.f. at 400°C=21.846 mVarrow_forwardDiscuss about intellectual property types and their importance. What are the consequences of poor work quality or omissions with life critical engineering systems? Discuss about contemporary issues containing an engineering component as part of its resolution. These contemporary issues relate to the consequences of poor work quality or omissions with life critical engineering systems. Explain why the issues are critical.arrow_forward
- What conclusion can one draw between Cost of Supply by consuming energy from SSEG energy wheeler as opposed to the grid in relation to financial savings ?arrow_forwardIn this assignment, a back pressure cogeneration plant process (see Figure 1) producing district heat (DH) and electricity will be designed based on given supply and return water temperatures and DH production. Personal initial values are listed in Appendix 1, plant and component efficiency assumptions and pressure drops are listed in Table 1. Using the given and chosen values, • determine pressure, temperature, specific enthalpy, and mass flow rate at each state point • calculate net electric power, fuel consumption, and efficiencies for electricity and CHP production • draw the process in a T,s-diagram (boiler pressure drop is assumed to occur entirely in superheaters) fuel air HPPH Boll 7 Efficiencies 6 E1 E12 Pressure drops FWP Table 1. Efficiencies and pressure losses E1 DA 5 Turbine E2 2 DHC 3 € supply return CP Figure 1. A process diagram for a back pressure CHP plant; G = generator, B = boiler, DA = deaerator (open feed heater), DHC = district heating condenser, HPPH = high…arrow_forwardBus bar system with the simplest design is. single bus bar O single bus bar without sectionalization single bus bar with sectionalization duplicate bus bararrow_forward
- Discuss the importance of voltage regulation in power systems.arrow_forwardWe have already noted two sources of systematic error in the use of this method: not enough sample to displace all the air from the flask and the finite vapor pressure of the unknown. Consider the following possible errors. For each one, describe how the results might be impacted. Please try to be specific (e.g. “The molar mass will be overestimated because…”) The volume of your flask was found by weighing it, filled with water, at room temperature (20ºC). At 100ºC, because of the expansion of glass, the volume is slightly greater. How could this affect your results? We have assumed that the temperature of the vapor is the same as the temperature of the boiling water. What if this were not correct? What could be the impact if some of the vapor leaks before all of it can be condensed?arrow_forwardCITW 150 Internet Literacy session 9.1 Quick Checkarrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Delmar's Standard Textbook Of ElectricityElectrical EngineeringISBN:9781337900348Author:Stephen L. HermanPublisher:Cengage Learning

Delmar's Standard Textbook Of Electricity
Electrical Engineering
ISBN:9781337900348
Author:Stephen L. Herman
Publisher:Cengage Learning