4-3 Milestone One Communication Theory and Concepts COM500

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Strayer University, Washington *

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500

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Communications

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Apr 3, 2024

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docx

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Keondra Kalpen 3/25/2024 4-3 Milestone One: Communication Theory and Concepts COM-500-Q3082 Communication Media & Society Communication Theory and Concepts A. Using examples, illustrate at least two of the basic communication models within contemporary communication. Your examples should represent global communication, digital communication, or efforts to address diverse, cultural audiences that are relevant to ABC Athletics' communication efforts. When it comes to illustrating two of the basic communication models within contemporary communication, it would include transactional model and cultural approach model. An example when it comes to global communication and the transactional model, it emphasizes the reciprocal nature of communication. Whereas both parties exchange messages simultaneously, considering feedback loops and cultural nuances (Guerrero et al., 2015). The cultural approach model similarly highlights the significance of cultural contexts when it comes to shaping communication processes and emphasizing the need for cultural sensitivity and adaptation (Hall, 2017).
B. Explain how the concept of feedback from the more advanced communication models impacts the core of traditional communication efforts (print, radio, TV). When it comes to explaining how the concept of feedback from the more advanced communication models impacts the core of traditional communication efforts by being able to foster interactive and dynamic exchanges. When it comes to print, radio, and tv, feedback mechanisms enable organizations such as ABC Athletics to gauge audience responses and refine messaging strategies as well as being able to tailor content to meet audience preferences (Castells, 2009). By incorporating those feedback loops, traditional communication channels become more responsive and effective when it comes to engaging with audiences. C. Explain what ABC Athletics gains (the value of) by developing new media strategies that align with established communication models. ABC Athletics can gain many benefits by developing new media strategies that align with established communication models. The strategies will be able to facilitate a real time engagement with diverse audiences and enhance brand visibility across different digital platforms as well as fostering an interactive communication experience (Castells, 2009). By embracing new media, ABC Athletics will be able to adapt to the ever-evolving communication trends and reach a wider audience and strengthen brand authenticity as well as relevance in the digital world. Implementing those insights from those sources will enable ABC Athletics to enhance its communication strategies and leverage feedback mechanisms as well as being able to maximize the value of the new media initiatives to be able to achieve its organization goals.
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