MBA 645

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School

Southern New Hampshire University *

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Course

MBA 645

Subject

Business

Date

Apr 3, 2024

Type

rtf

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Uploaded by khanhpham1

References Aaker, D. A., & Moorman, C. (2017). Strategic market management (11th ed.). John Wiley & Sons, Inc. https://read.wiley.com/books/9781119392224/page/0/section/top-of-page Brown, J. (2023, October 27). Encourage Knowledge Sharing in the Workplace [6 Steps to Help] . Helpjuice.com. https://helpjuice.com/blog/knowledge-sharing#:~:text=Knowledge %20sharing%20plays%20a%20crucial Deveney, J. (2018). Crisis communications management on digital platforms. Journal of Brand Strategy , 7 (2), 163–172. Complementary Index. https://eds-p-ebscohost- com.ezproxy.snhu.edu/eds/detail/detail?vid=0&sid=75a28db3-2697-4f80-a4f9- 13059687a13d%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d %3d#AN=132687353&db=edb Expert Panel. (2020, June 4). Council Post: Eight Ways To Enhance Interdepartmental Communication . Forbes. https://www.forbes.com/sites/theyec/2020/04/06/eight-ways-to- enhance-interdepartmental-communication/?sh=7c7365631be1 Fernandes, J. (2023, December 5). Nike vs. adidas: Understanding the two tribes that attach themselves to each brand . Business.yougov.com. https://business.yougov.com/content/48041-nike-vs-adidas-understanding-the-two-tribes- that-attach-themselves-to-each-brand Frederiksen, L. (2022, September 26). Elements of a Successful Brand 4: Brand Promise | Hinge Marketing . Hinge Marketing. https://hingemarketing.com/blog/story/elements-of-a- successful-brand-4-brand-promise1 Gould, M. (2021). Pricing Strategies. Salem Press Encyclopedia , 3. Research Starters. https://eds-p-ebscohost-com.ezproxy.snhu.edu/eds/detail/detail?vid=0&sid=83ee1f7a-

d8e6-4865-a40c-bd8aefa801de %40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d %3d#AN=89163915&db=ers Kristin, K. (2016). Multi-Generational Marketing: A Must For Any Brand. 5 (21), 54–58. Brand Quarterly. https://web-p-ebscohost-com.ezproxy.snhu.edu/ehost/detail/detail? vid=0&sid=81f3a7c2-3aba-437d-8426-3b27ee7756cb %40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=115240009&db=bsu Le Meunier-Fitzhugh, K., & Massey, G. R. (2019). Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanisms. Marketing Management , 35 (13/14), 1267–1290. Business Source Ultimate. https://eds-p- ebscohost-com.ezproxy.snhu.edu/eds/detail/detail?vid=0&sid=1a5f14b7-764a-4e6e- b841-d89f7500a30e%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ %3d%3d#AN=138615142&db=bsu Lindecrantz, E., Gi, M. T. P., & Zerbi, S. (2020). Personalized experience for customers: Driving differentiation in retail | McKinsey . Www.mckinsey.com; mckinsey. https://www.mckinsey.com/industries/retail/our-insights/personalizing-the-customer- experience-driving-differentiation-in-retail Mckinley, M. M. (2011). Ethics in marketing and communications : towards a global perspective (1st ed.). Palgrave Macmillan. https://ebookcentral-proquest- com.ezproxy.snhu.edu/lib/snhu-ebooks/reader.action?docID=832184&ppg=13 Newton, K. (2023, March 23). 6 Essentials for Crisis Management . Brandwatch. https://www.brandwatch.com/blog/crisis-management/ Peek, S. (2023, February 21). The 6 Principles of Influencing Consumer Decisions . Business

News Daily. https://www.businessnewsdaily.com/10151-how-to-influence-consumer- decisions.html Salem Press Encyclopedia. (2021). Marketing Research . 3. Research Starters. https://eds-p- ebscohost-com.ezproxy.snhu.edu/eds/detail/detail?vid=0&sid=22295db8-3b92-4e06- 8e41-b3a7331936b2%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ %3d%3d#AN=89163860&db=ers Sater, G. J., & Alexander, B. (2011). Four legal issues stare down social marketing planners. Response , 19 (5), 1. Gale Business: Insights. https://eds-p-ebscohost- com.ezproxy.snhu.edu/eds/detail/detail?vid=0&sid=79366bec-557c-4ed9-b54b- 7916694533b0%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d %3d#AN=edsbig.A251379701&db=edsbig Todor, R. D. (2016). Blending traditional and digital marketing. Bulletin of the Transilvania University of Brasov, Series v: Economic Sciences , 9 (1), 51–56. Business Source Ultimate. https://eds-p-ebscohost-com.ezproxy.snhu.edu/eds/detail/detail? vid=0&sid=a2b209eb-9981-46b1-8846- e3cbc9956357%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d %3d#AN=121777667&db=bsu Willis, P. G., Brown, K. A., & Prussia, G. E. (2012). Does employee safety influence customer satisfaction? Evidence from the electric utility industry. Journal of Safety Research , 43 (5- 6), 389–396. https://doi.org/10.1016/j.jsr.2012.10.003

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