BUS 400 Milestone Two Zachary Colby

1: Key Business Model Questions: The Customer 1. How do you acquire customers? • Customer acquisition will be done through Walmart marketing methods • In-Store Advertising • Billboards • Social Media • Websites 2. How do you deliver the product/service to the customer? • Physician Clinics within Walmart Stores • Collaborations with local healthcare primary care providers, specialists and hospitals • Marketing through Walmart’s communication channels. • After you have landed a new customer, how do you plan to relate to that customer and manage the relationship (if at all)? • Treat patient as quickly and efficiently as possible • Nursing Follow-Up calls 24-72 Hours post treatment • Coordinate follow-up care with Primary Care and/or specialists • Bill Health Insurance for visits and balance bill patients, if applicable.

3: Create Your Own Business Model Canvas Chart Key Partners • Local Healthcare providers and Hospitals • Local EMS services for Emergency situations • Healthcare Insurance Companies • Walmart Corporate for support • External Durable Medical Equipment Suppliers for additional supplies needed for the patient. Key Activities • Medical consultations and treatment • Continuous staff training and development • Marketing and promotion Key Resources • Medical Professionals (doctors, nurses, other staff) • Walmart store space • Medical Equipment and technology • Combination with Walmart supply chain Value Proposition • Convenient and Accessible healthcare services • Affordable Urgent Care • Integration with other Walmart Services such as Pharmacy and supplies. Customer Relationship • Follow-Up Services and Reminders • Transparent pricing and Billing Channels • Physician Clinics within Walmart Stores • Collaborations with local healthcare primary care providers/specialists and hospitals • Marketing through Walmart’s communication channels. Customer Segments • Local Residents • Low-Income Families • Busy Families • Walmart Shoppers • Employees of nearby businesses • Tourists and travelers Cost Structure • Employee salaries and benefits such as Registration Staff, Nurses and Doctors • Medical Equipment such as Xray Machines, Laboratory Testing, • Medical Supplies such as syringes, bandages, ice packs, etc… • Marketing and promotional costs • Visit Costs • Contracts with Insurances Revenue Streams • Urgent Care Service Fees (both technical and professional) • Health Insurance Partnerships • Over-the-counter Medication sales • Tiered pricing depending on income qualifications

6: Preparing to Meet Customers: Materials and Sales Process

10: References 5 Benefits of Urgent Care: Omni-Med Family Care & Urgent Care: A Private Medical Practice . (n.d.). Www.omnimedmd.com. https://www.omnimedmd.com/blog/5-benefits-of-urgent-care Pereira, D. (2023, March 23). Walmart SWOT Analysis (2023) . The Business Model Analyst. https://businessmodelanalyst.com/walmart-swot-analysis/ Clinton 8890 Family Practice Exam Table w/Patient Step . (n.d.). ExamTablesDirect.com. Retrieved February 11, 2024, from https://www.examtablesdirect.com/products/clinton-8890-family-practice-exam-table-w-patient-step.html? utm_source=google&utm_medium=ppc&utm_campaign=&utm_term=&utm_ content=&gad_source=1&gclid=CjwKCAiA_ aGuBhACEiwAly57MfkN9mlBABdqXClfa8DHA8jZHo-yBx_bjSFpe1NqRttyGUl_BEj-4RoCSW8QAvD_BwE TXR 40kW Stationary Digital X-Ray Machine . (n.d.). Dicom Solutions. Retrieved February 11, 2024, from https://dicomsolutions.com/product/txr-40kw-stationary-digital-x-ray-machine/ Lab Startup Equipment List and Average Costs . (2021, June 10). Charter Capital. https://charteraz.com/2021/06/10/lab-startup-equipment-list-average-costs/ Walmart. (2024). About Walmart . Walmart; corporate.walmart.com. https://corporate.walmart.com/about