Chapters 2 and chapter 3

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1 Chapter Review Questions Tanisha Bass STCC Laura Haley HOSP 1000 August 27, 2023
2 Chapter 2- Review Questions 1. Describe how franchising and management contracts changed the face of the modern hospitality industry. Provide examples to support your answer. Franchising and management contracts have revolutionized the modern hospitality industry by including new business models that bring together market knowledge, consistency, and operational expertise. Franchising entails giving out the rights to run an organization in exchange for some fees or royalties, for example, the Marriot. This management approach has enabled the establishment of various hotels worldwide but with a shared operational burden. Management contracts entail using a professional company to do the functional part instead of the real owners. For instance, the Four Seasons Hotels and Resorts management has helped tap into the expertise of the best management companies, thus offering progress while reaping the benefits. 2. Hotels must cater to the needs of business and leisure travelers to be successful. Explain how the following different concepts can successfully do that: airport hotel, resort, and casino. Airport hotels are always located near airports to offer accommodations for travelers, particularly those with early or late-night flights, thus providing services such as shuttles and meeting spaces. On the other hand, resorts provide leisure to travelers with many activities on a single property, such as the Atlantis Paradise Island in the Bahamas. Finally, Casinos such as the Bellagio of Las Vegas provide visitors with luxury, ranging from dinning, hotel rooms and casinos that business guests can enjoy. 3. Describe the characteristics of the best hotels. The best hotels have exceptional services, luxurious amenities, and strategic locations. These features are augmented with innovative technology, recognizable brand identity, service quality that resonates with guests, and the hotel industry’s dynamic
3 trends. With these characteristics, the hotels can achieve remarkable stays for their guests while maintaining their status globally as the best. Chapter 3- Review Questions 1. Compare the duties of the general manager and department heads at a small or mid-sized hotel to those of a larger hotel. List at least three differences and similarities. Similarities Both general managers and department heads are tasked with ensuring the guests have the best experience despite the hotel size through their collaboration to solve the guests’ concerns and maintain hotel standards. Both have the role of supervising and motivating the employees to offer better services. Both oversee the revenues, expenses, and profitability to achieve the financial objectives. Differences In the larger hotels, the managers are tasked with monitoring the various departments. In comparison, in smaller hotels, the general manager always has a direct role by being specifically involved in the daily operations because of the thinner structure of the employees. In the larger hotels, the general manager does not have much to do; the heads of departments have specific duties, therefore tripping the general manager in some decision-making roles, while in the smaller hotels, the general manager has to monitor the departments having a significant say on the decisions taken by various departments.
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4 Sometimes, in smaller hotels, the resources are often limited, prompting the manager to have a shared role in budgeting and procurement, whereas the larger hotels enjoy the resource abundance; therefore, the general manager may not have to indulge in such duties. 2. Describe the responsibilities of the housekeeping department as they relate to the guest experience and the rooms division. The housekeeping department enormously influences the satisfaction and experience of the guests and the hotel’s room division. By maintaining tidiness, aesthetics, and comfort, housekeeping ensures the hotel maintains its reputation with positive reviews. It works with the front office to ensure proper room inventory management, ensuring smooth check-ins and check-outs. This synchronism establishes a warm environment that corroborates the reputation and brand of the hotels, thus underscoring the significance of housekeeping in customer experience and operational efficiency. 3. Describe yield management and how it is used in the hotel industry to achieve revenue goals. Yield management refers to the approach employed by hoteliers to maximize revenue and achieve optimum occupancy by adjusting the prices based on demand and supply. The hoteliers often analyze dynamic market trends, historical data, and other factors, such as local events or festivals, to predict the demand. By comprehending when to expect low or high demand, the hotels can adjust the prices accordingly. For example, the hotels can boost their prices during the peak season. Further, by employing analytical software and sophistication, hoteliers can make informed pricing decisions to strike an optimal balance between occupancy and optimizing revenue. In the long
5 run, it helps the hotels achieve healthy profit margins, thus promoting the financial health of the establishment.