The Coca-Cola Company

Strategic Auditing Company Background The iconic brand of Coca-Cola dates back to the late 1800’s when a pharmacist from Atlanta created a distinctive soft drink that would take the world by storm. Initially charging five cents per glass out of a soda fountain machine at local convenience stores, Coca-Cola started to grow and expand outside of Atlanta. Once they recognized success as a fountain drink, Coca-Cola then started the production of bottling the beverage. Coca-Cola beverage consumption

is extremely important for me to research companies that could possibly be a fit for my future. As a business major with an emphasis on Human Resources, my career possibilities are limitless because Human Resources is an integral part of any business. For this report, I wanted to look at companies of interest to me which have expanded their international footprint, and have used strategic strategies to build this top companies. I will also examine company strengths and weaknesses, and how those have

Industry General Description The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market. The Beverage Industry product portfolio consists of soft drinks, carbonated beverages, and alcoholic beverages. Kinds of drinks in a non-alcoholic segment varies a lot and includes such beverages as tea, coffee, juices, carbonated drinks

which not only affects a company but ratter the whole industry itself. The macro-environment of Coca Cola Company consist of sociological, technical, economic, environment, political and cultural changes. Firstly we start with the sociological or also known as demography. This is the study of human population from many perspective such as race, ethnicity, gender and many other. For Coca Cola to serve in different country require a many marketing research to be done. Coca Cola currently serves in 6

Introduction The turn of the new millennium have seen an explosion into new developing markets as the BRIC countries(Brazil,India,China), South East Asia and Africa have all opened up to Western companies. This global expansion has resulted in fierce competition with European and American companies increasingly in markets that are culturally very different to their home markets. The former approach that was adopted was to set up an office, set up a local organisation with a marketing department

The company of focus is the coca cola company; it is a multinational company aimed at catering the world’s need for beverages. The starting point of the company begins with the company’s mission statement. The mission indicates that the sole aim of the company is to refresh the world, inspire moments of optimism and happiness and eventually to create value and make a difference. The vision of the company similarly serves as a referral point for the business that is largely multinational. In order

in the Coca-Cola Company INTRODUCTION OF COCO COLA Coco cola is one of the largest refreshment company. It was invented in 1886 by pharmacist john stith pemberton in Columbus. He was trying to search a cure for his addiction to Morphine used as a painkiller as he was injured in war and he got addicted to morphine. In 1889 coco cola brand and formula was bought by asa griggs candler and after he founded the coca cola company in 1892. ACQUISITIONS DONE BY COCO COLA There are many companies which

of The Coca Cola Company. Since 1998, the company has been struggling evolved their internal weaknesses and external threats day by day. Management strategy is the key concept for The Coca-Cola Company to survival and continue the business. 1.1 INTRODUCTION OF THE COCA-COLA COMPANY In “The World’s Top 100 Food and Beverage Companies of 2015”, The Coca-Cola Company is the 5th largest beverage company which serve consumers with 3,800 beverage brands over 200 countries each day. The company is best

next step is to research the structure and culture at the Coca-Cola Company. Culture Coca-Cola inclusive workplace culture consists of seven core values: leadership, passion, integrity, collaboration, diversity, quality, and accountability. Coca-Cola Company central promise is its values, which are to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference. Coca-Cola Company has a diversified workplace culture that includes programs

Strategy Evaluation Paper Esteban D. Romero PHL/320 March 23, 2016 Dr. David Aiken Company Overview The Coca-Cola Company is a leading giant in the soft drink manufacturing industry. The company creates, produces, distributes and markets non-alcoholic beverage syrups and concentrates to bottlers worldwide to produce soft drinks, and artificially carbonated beverages. The Coca-Cola Company boasts more than 500 brands, including waters, juice drinks, and ready-to-drink coffees, teas, and