Concept explainers
Describe the communication process.
To determine:
The process of communication.
Introduction:
Effective communication is essential in an organization.Here, having good interpersonal communication is an important duty for a manager. To carry out the characteristics and qualities of being a manager, such as sharing opinions, inspiring, guiding, allocating and delegating, interpersonal communication, is demanded.
Explanation of Solution
The model of interpersonal communication is a process which allows interaction among employees between different levels effectively. The purpose of this model is to achieve objectives and to maintain the effectiveness of the formal organizational structure. The process involves a communicator and a receiver, where the first step is encoding and decoding.
Encoding is itself a small process of translating the communicator's idea in a way of expressing them to the receiver.A medium is selected perhaps through language either written or spoken. The communicator's information, the importance of delivering the message or idea and feelings determines the encoding process. At the end is decoding which is the receiver's play of interpreting the message sent. The meaning of the message or the idea is understood with the help of past experiences and references once the message is received.
When the communicator has sent the message, a feedback is hoped from the receiver, the last step to complete the process. Here, once the receiver has understood the meaning and importance of the message sent by the communicator, a response is expected; informational, corrective and reinforcing. A response can only be obtained when the first few steps of encoding, choosing a medium and decoding is performed.But somehow, certain processes do not need any response at all.
However misunderstandings or falsified messages can occur which may disturb the process by intervening at any point. Nevertheless, the process ends once a feedback or an action is performed by the receiver once a message is decoded.
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- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning