You have been appointed as the new general manager of protea Hotel by Marriott Lusaka. The hotel is not performing as expected and is not meeting its target. Your first assignment is to resolve this problem. Describe in details how you would go about addressing this problem. Hint: Describe the data collection approaches you would use e.g. observation, interviews, surveys, historical research (past 5 years), etc. and why you chose those specific form of data collection approaches.
You have been appointed as the new general manager of protea Hotel by Marriott Lusaka. The hotel is not performing as expected and is not meeting its target. Your first assignment is to resolve this problem. Describe in details how you would go about addressing this problem. Hint: Describe the data collection approaches you would use e.g. observation, interviews, surveys, historical research (past 5 years), etc. and why you chose those specific form of data collection approaches.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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You have been appointed as the new general manager of protea Hotel by Marriott Lusaka. The hotel is not performing as expected and is not meeting its target. Your first assignment is to resolve this problem. Describe in details how you would go about addressing this problem.
Hint: Describe the data collection approaches you would use e.g. observation, interviews, surveys, historical research (past 5 years), etc. and why you chose those specific form of data collection approaches.
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