With the rise of e-commerce and m-commerce, this conflict is likely to continue, as more and more companies are finding ways of making their products accessible online and on mobile apps. How insurance companies can manage this conflict? What startegies they should have, except One strategy to manage this conflict is to follow in Allstate’s footsteps by pairing local agents with each online transaction (Stackpole, 2001). Even if the agent’s interaction in the process is minimal, they are still afforded the commission (Stackpole, 2001). This strategy is a win-win situation: customers have the option of purchasing insurance online and enjoying the ease with which that can occur while insurance agents will still receive their commission. Another strategy to manage this conflict could be to use exclusive offerings. Kawasaki chose to sell only accessories on its website, so as not to impede business at its retailers (Stackpole, 2001). Insurance companies could employ a similar strategy by only offering certain insurance purchases online, such as individual policies, while exclusively having larger policies be purchased through an agent.

With the rise of e-commerce and m-commerce, this conflict is likely to continue, as more and more companies are finding ways of making their products accessible online and on mobile apps. How insurance companies can manage this conflict? What startegies they should have, except One strategy to manage this conflict is to follow in Allstate’s footsteps by pairing local agents with each online transaction (Stackpole, 2001). Even if the agent’s interaction in the process is minimal, they are still afforded the commission (Stackpole, 2001). This strategy is a win-win situation: customers have the option of purchasing insurance online and enjoying the ease with which that can occur while insurance agents will still receive their commission. Another strategy to manage this conflict could be to use exclusive offerings. Kawasaki chose to sell only accessories on its website, so as not to impede business at its retailers (Stackpole, 2001). Insurance companies could employ a similar strategy by only offering certain insurance purchases online, such as individual policies, while exclusively having larger policies be purchased through an agent.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter12: Developing And Managing Products

Section12.1: Sriracha Heats Up The Hot Sauce Market

Problem 2VC

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