Why tacit knowledge is important in customer relationship management? Explain TWO (2) examples of how technology impacts the way businesses manage customer relationships. Describe TWO (2) potential drawbacks of neglecting the importance of tacit knowledge and solely relying on data-driven analysis in customer relationship management.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Based on Figure Q16, answer Q16(a) - Q16(c).
customer
CRM
Boftware
and
overlooked. Por
contact with
shopkeeper who
personal
The rise of technology has greatly impacted how businesses manage
relationships, with
customer data. However,
being widely used to gather and store
difficult to formalize
the value of tacit knowledge, or knowledge that is
instance, a traditional
communicate, should not be
customers knows their preferences, buying habits, and has developed a deep
maintains
understanding of their needs. On the other hand, a company with a CRM manager
and expensive software has invested heavily in technology to manage customer
relationships, collected vast amounts of data on their customers, and
analyzed it using complex algorithms. However, in terms of building long-term
relationships with customers, the shopkeeper's tacit knowledge may be more
valuable than the company's explicit knowledge. While the company's explicit
knowledge may be valuable in identifying broad trends and patterns, it may
not be as effective in building long-term relationships
with individual
customers.
(a)
(b)
(c)
After
Figure Q16
Why tacit knowledge is important in customer relationship management?
Explain TWO (2) examples of how technology impacts the way businesses manage
customer relationships.
Describe TWO (2) potential drawbacks of neglecting the importance of tacit knowledge
and solely relying on data-driven analysis in customer relationship management.
Transcribed Image Text:Based on Figure Q16, answer Q16(a) - Q16(c). customer CRM Boftware and overlooked. Por contact with shopkeeper who personal The rise of technology has greatly impacted how businesses manage relationships, with customer data. However, being widely used to gather and store difficult to formalize the value of tacit knowledge, or knowledge that is instance, a traditional communicate, should not be customers knows their preferences, buying habits, and has developed a deep maintains understanding of their needs. On the other hand, a company with a CRM manager and expensive software has invested heavily in technology to manage customer relationships, collected vast amounts of data on their customers, and analyzed it using complex algorithms. However, in terms of building long-term relationships with customers, the shopkeeper's tacit knowledge may be more valuable than the company's explicit knowledge. While the company's explicit knowledge may be valuable in identifying broad trends and patterns, it may not be as effective in building long-term relationships with individual customers. (a) (b) (c) After Figure Q16 Why tacit knowledge is important in customer relationship management? Explain TWO (2) examples of how technology impacts the way businesses manage customer relationships. Describe TWO (2) potential drawbacks of neglecting the importance of tacit knowledge and solely relying on data-driven analysis in customer relationship management.
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