Which of the following would be a disadvantage of extending a brand into too many product categories? O a. Confusing the positioning of the main brand O b. All of the options O c. If the brand fails in some of the categories, this can hurt the other extensions of the brand O d. Diminishing identification of the brand with any one product category

Which of the following would be a disadvantage of extending a brand into too many product categories? O a. Confusing the positioning of the main brand O b. All of the options O c. If the brand fails in some of the categories, this can hurt the other extensions of the brand O d. Diminishing identification of the brand with any one product category

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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