Which of the following is a characteristic of the peripheral route of processing according to the ELM? A) Deep cognitive processing. B) Evaluation based on the strength of the argument. C) Reliance on superficial cues or heuristics. D) Long-lasting attitude change
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5). Which of the following is a characteristic of the peripheral route of processing according to the ELM? A) Deep cognitive processing. B) Evaluation based on the strength of the argument. C) Reliance on superficial cues or heuristics. D) Long-lasting attitude change
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- ٣١- Feelings or emotional reactions to an object reflect the _________ component of an attitude. Select one: a. Cognitive b. Behavioral c. Utilitarian d. Affective34 A(n) ________ is a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea. Select one: a. motive b. attitude c. belief d. lifestyle15- When the company is offering attractive, eye-catching packaging and product appearance to influence stimuli of the consumer. This is concerned with which consumer purchase behavior stage? a. Product contact b. Communication c. Information contact d. Consumption and disposition
- Which of the following is a component of attitude? Select one: a. Cognitive Component b. All of the answers are component of attitude c. Affective Component d. Behavioral Component6. Classify TWO (2) steps in developing an audience’s profile.4- Which of the following term describe about overt behavior? a. All the statements are correct b. Shopping behavior c. Purchasing behavior d. Usage behavior
- Describe how your pre approach would differ (in dress, tone, conversation) for meeting with the dairy farmers of Wisconsin to sell cheese packaging33. Advertising could influence the cognitive part of one's attitude by:Group of answer choices encouraging people to comparison shop Using humor and peppy music to get people to pay attention not impacting cognitions making people read advertisementsWhich of the following eating disorders involves starving one's body in the pursuit of thinness? a. Bulimia b. Anorexia c. Binge eating disorder d. Night eating syndrome
- 7- One of the retail outlets in Oman want to understand emotional involvement of specific brands .Which technique among the following has to be used for doing consumer research? a. Metaphor Analysis b. Storytelling c. Word Association d. Thematic Apperception TechniqueWhich of the following exemplifies a B2C market environment? O a. A tire company selling its tires to automobile manufacturers O b. Nike company selling its products to individual consumers through its online store O C. Danone company selling its dairy products to a chain of supermarkets such as Migros O d. CocaCola company selling drinks to McDonald'sFour Characteristics for Ads to 4 poin trigger fast recall and recognition curiosity command before and after illustrations, demo, or problem-solution narrative the picture news story appeal innovation inclusion of relevant characters emblematic of the brand