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- Which of the following examples would most likely use extensive advertising?
a. |
CleanRinse, Inc. makes a laundry detergent that has eight substitutes. |
|
b. |
AgriGrow, Inc. produces a homogeneous product called dwarf wheat. |
|
c. |
JuicyDelight, Inc. produces an orange juice that is almost identical to five other brands. |
|
d. |
DirtClean, Inc. makes a vacuum cleaner that has two substitutes. |
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- In the selling process, which of the following is true of a salesperson's conducting the needs assessment of prospective clients? O It should be carried out by the salesperson during development of the sales proposal. O It requires the salesperson to be aware of regulations and legislation that affect the industry. O It does not include the impact of competition on the demand for the product that is being sold. O The salesperson in relationship selling does not need to conduct a needs assessment.Which of the following statements BEST describes the purpose of a Deability income policy? A It is used to pay for hospital, medical, and surgical expenses if a senous disability occurs. It is designed to supplement Medicare Part A benefits It is used to pay for an insured's normal living expenses if the insured becomes disabled It is designed to supplement Workers' Compensation benefits B D.Which of the following statements holds true for the term, broad company loyalty? Group of answer choices It refers to a situation where the anxiety of the workday in a job consistently washes over into the employee's nonwork life. It refers to a situation where an employee has the conviction that an organization—it's ideals and actions—has intrinsic value distinct from its ability to serve the employee's interests by providing a paycheck and associated benefits. It refers to a situation where an employee is willing to stick with an employer instead of seeking work elsewhere. It refers to a situation, especially as a result of being offered a gift, where an employee's personal welfare may corrupt his or her ability to serve the employer's interest.
- Regarding an ARM, which of the following statements is accurate in describing the index type? A) The applicant decides which Index type the ARM will use when they apply for a loan, and the index type generally will not change after loan closing. B) The lender decides which index type the ARM will use when an applicant applies for a loan, and the index type generally will change after loan closing. C) The lender decides which index type the ARM will use when an applicant applies for a loan, and the index type generally will not change after loan closing. D) The title company decides which index type the ARM will use when an applicant closes the loan, and the index type generally will change after loan closingWhich of the following statements regarding an interest-only mortgage loan is true? A) The borrower is required to pay interest at double the industry rate. B) The borrower is required to pay only the interest due on the loan for a specified time frame. C) The borrower is permitted to delay interest payments until the loan is paid in full. D) The borrower is not required to make a balloon payment at the end of the loan term if the loan does not amortize.Which of the statements below, regarding the tax reporting requirements applicable to Commodity Credit Corporation (CCC) loans, is NOT correct? (A) A farmer can elect each year whether or not to report loan proceeds when received. (B) A farmer can request income tax withholding from CCC loan payments received. (C) A CCC loan amount is normally taxable in the year the pledged commodity is sold. (D) A farmer can elect to report the loan amount in the year the proceeds are received.
- 16- In which of these situations can a firm ensure that they can effectively satisfy customers? a. giving several free items for products bought by the customer b. not telling about the poor features of a product c. selling fake products for a cheap price d. providing value to customers through the quality of the products of the companyWhich of the following is a Promoting the organization’s products or services is a responsibility of the: Group of answer choices A: Fulfilling a customer order B: Identifying a customer D: Creating an invoice E: Hiring an employeeThe company has created awareness about a new product and now needs to.move potential buyers to the interest stage. The best way to do this is to: O a. Increase distribution and make the product more available. O b. Increase the level of advertising. O c. Provide readily available information about the product. O d. Reduce the price of the product. What is a learned predisposition to respond in a constant favorable or unfavorable manner, in respect to a given object among following? O a. Rule. Ob.Cue. OC. Attitude. O d. Belief.
- 5. Which of the following best describes a "sales funnel"? Group of answer choices A sales funnel is the process after a sales is closed where the customer receives the product and begins using it. A process whereby sales decrease over time as if they are going into a funnel. A process of drawing in people who might be good purchasers of your product by first finding out which are interested and have money to spend, then eventually leading them to purchase your product. A sales funnel is used by department stores during key sale weekends. In a sales funnel, each day the price is reduced until the product is finally available at the lowest possible price.Suppose you run a display advertising experiment in which you randomly assign target consumers to one of three groups. Group 1 is exposed to a 5 sec version of your ad. Group 2 is exposed to a 10 sec version, and Group 3 is exposed to a public service announcement. You find that the conversion rate is highest in Group 2 (compared to other two groups). What can you conclude from this?Anas is preparing a presentation for his marketing class on the subject of customer equity. Which of the following statements can Anas use to explain what customer lifetime value is? O a. It is the value of all the purchases that the customer would make over a lifetime of custom. O b. It is the process of managing profitable customer relationships. c. It is the extent to which the customer's performance matches the company's expectations. O d. It is the total combined customer lifetime values of all company's customers. Mona loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Mona portrays the image of a/n a. brand personality O b. innovator O c. opinion leader O d. lagging adopter 13 Ai Ps átv O00 F1 F2 F3 F4 F5 F6 F7 F& #3 $ & * 4 7 8 E T Y