Which among these businesses are mostly affected by technological changes in the business environment? A)Barbershops, salons and other personal services business B)Local restaurants and other food shops C)Clothes shops that serve local customers D)Software companies that cater to large scale businesses

Which among these businesses are mostly affected by technological changes in the business environment? A)Barbershops, salons and other personal services business B)Local restaurants and other food shops C)Clothes shops that serve local customers D)Software companies that cater to large scale businesses

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DRQ

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Porter's Five Forces Model is an essential framework for understanding industries and market forces and is an effective tool when analyzing a company that employs you as a consultant. It will help you come up with strategies to put forward to your client which will improve their business. By assessing the five forces you will be able to determine how the attractiveness of the market or the industry that your client is in. In general, the stronger these forces the less attractive the market or industry as it is more competitive which means that in times of increased competition there is more strain on the company. The main focus in your role as a consultant will not only be to assess these for your client but also to consider and propose viable solutions for your client. Choose one of the following listed here and analyze what happened to the market using Porter's Five Forces: GPS device and a road atlas (Analysis requires research. I am expecting you to research market development…