Q: Pricing is an uncontrollable element of the marketing environment.; True or False
A: Marketing environment: It comprises factors or forces that can be internal and external to…
Q: It is better to use income and not social class as the segmentation variable when…
A: Segmentation is the process of dividing the target market into small segments or groups with similar…
Q: What are the three levels of market coverage? What types of products is each used for?
A: Every marketing manager should be aware of the three types of target market coverage: intensive…
Q: How will the results of your marketing plan be measured and evaluated?
A: Marketing plan documents the strategies action plan that would be employed for implementing…
Q: Graeter’s ice-cream line includes smoothies and sorbets. Do you think it should consider other brand…
A: Promotion is a concept used in marketing to explain any kind of marketing communication. Promotion…
Q: What are the four common types of publicity?
A: Every company will require marketing to create a Buzz in the market about its product. This is done…
Q: Why must firms introduce new products?
A: Development of product is the part of business marketing strategy where they Focus on bringing new…
Q: Outline the three major channel strategydecisions.
A: Management of channel assists in developing a distribution structure for selling and servicing…
Q: All colors are associated with positive and negative emotions. Hence, to inspire only positive…
A: Every color is associated with positive or negative emotions. Red is associated with Passionate,…
Q: DRAW AND ILLUSTRATE A CONCEPTUAL FRAMEWORK. CLEARLY IDENTIFY INDEPENDENT AND DEPENDENT VARIABLES Use…
A: A conceptual framework in a textual or visual illustration of the relationship among different…
Q: A direct channel of distribution includes both wholesalers and retailers.;True or False
A: Distribution channels in marketing are the different intermediaries through which, product reaches…
Q: 9. Choose the best answer. Which of these is the entity in the supply chain responsible for…
A: The supply chain of today is vast, complex, and ever-changing, necessitating agility in order to be…
Q: eview the framework for analyzing the internal and external environments (SWOT) Select a well-known…
A: product coca-cola Coca-Cola is the market leader in the soft drink business and one of the most…
Q: Choose a fast-food restaurant chain that does business in your area. Describe the company's target…
A: Mcdonald's is the biggest fast-food chain restaurant in my area and it is the more popular food…
Q: Appraise Unilever on how they handled the controversial Tresemme advert, and the impact the advert…
A: In the given case study, we are provided with the information about Unilever. Tresemmé hair advert…
Q: _______ The process involves receiving and filling customers’ purchase orders.
A: Order processing is a critical component of order fulfillment that occurs after a customer places an…
Q: How do the economic environment, demographics, technology, and globalization affect the future of…
A: Retailers buy the products in bulk from the wholesalers and make it available to the consumers who…
Q: ___________ Which of the following is true about social media measurement tools? a. Most companies…
A: Social Media- An internet-based communication form is called social media. Platforms of social media…
Q: What are institutional differences between the UK and the emerging markets where Specsavers Ltd…
A: Institutional differences refer to the presence or absence of a presidential system, the legislative…
Q: MARKETING 01 WRITE ONE OR TWO PARAGRAPHS, please post something that you found significant about…
A: * Introduction - Promotion for a product or an organization is basically the process of urging an…
Q: ________ It represents the value of an organization’s brand.
A: Marketing strategy explains the action plan which business would take for the purpose of product…
Q: The core of many firms' e-commerce initiatives today is an e-commerce process architecture, which…
A: An e-commerce process architecture of any firm is defined as the step by steps processes that are…
Q: Why don't employers spend whatever is required to eliminate all risks from jobs (such as…
A: * Introduction - Every job do results in certain risks while discharging the job duties , Here in…
Q: Imagine the value of cornering the technological market in personal computing. How much would a…
A: Xerox is a highly innovative firm and provides enough scope for the development of an innovative and…
Q: What are the most common marketing channels for consumer products? For industrial produc
A: Direct selling Direct selling is the first of four types major distribution channels. A corporation…
Q: Conduct a SWOT analysis for Swiitch Beauty. Please discuss and motivate at least three (3)…
A: This is a brand in the makeup industry with a motto to change the way people apply makeup products.…
Q: Analyze the last service that you acquired, what do you think is/are the factor/s that influenced…
A: The desired service can be referred to as the mandatory level of service in which the consumer finds…
Q: __________Which of the following is the last step in building a social media plan? a. Establish…
A: Planning consist of steps taken by the person to achieve the objective. Social media planning is…
Q: _____________Salespeople may be identified asa. experts, order makers, and support personnel.b.…
A: The salesperson's work appears to be straightforward in concept but complex in execution. An…
Q: 44. allows airlines to develop real-time pricing strategies for flights based upon historical demand…
A: 44 - Option D , Yield management.
Q: _________Which environmental force influences change in consumers’ attitudes, beliefs, norms,…
A: Marketing environmental force comprises of internal and external factors, that are responsible for…
Q: Identify the major pricing objectives used by businesses.
A: Setting prices for your products or services is more complicated than a simple calculation. Prices…
Q: 12. During regional integration a common market allows The free movement of production factors The…
A: Since you have asked multiple questions, we will solve the first question for you. If you want any…
Q: STIU: Green Marketing Management (PG1) Question 11 Which of the following is true about planned…
A: The meaning of the word antithesis means totally opposite of what any theory defines. In this case…
Q: Explain the PESTEL analysis of Laundromat Business with valid examples.
A: A PESTLE analysis is a method that focuses on tapping, the external environment that means gaining a…
Q: List the five functions of an mis.
A: A management information system is a collection of systems that assist management at various levels…
Q: On January 2, 1980, A and B entered into a contract whereby A sold to Ba parcel of land for P10,000…
A: Partnerships and contract made under legal provisions safeguards the interests of the parties…
Q: __________A customer who consistently buys Sony televisions whenever he or she needs to replace his…
A: Customer Loyalty- An ongoing emotional relationship between the company and its consumer describes…
Q: Radio advertising offers a high degree of selectivity; True or False
A: Radio is a fantastic medium for ambitious small and medium-sized businesses looking to grow; for…
Q: Explain what a product is and how products are classified.
A: Challenges associated with the product development strategy: 1.Unpredictability. New products are…
Q: __________ Deloitte, a public accounting firm, helps to underwrite the musical production “Mama Mia”…
A: Firm- A profit business organization like a limited liability company, corporation or partnership…
Q: Exclusive distribution makes use of all available outlets for a product.; True or False
A: There are different outlets, through which various products can be sold into the market. Some…
Q: Online sales are highest for: a. B2B products b. B2C products c. B2B services d. B2C services…
A: B2B eCommerce refers to the practice of selling directly to business entities or clients, whereas…
Q: An important part of every company's marketing strategy is enhancing and improving customer…
A: Customer retention management is the act of keeping in touch with existing customers in order to…
Q: Explain the following:
A: The above terms are very crucial and important in the life of a human being and it creates a lot of…
Q: ____________ Plastic water bottles, while convenient forcustomers, are a clear example that…
A: Needs of customers is described as their motivation that make them to purchase any specific goods or…
Q: Identify the five categories of pricing strategies.
A: The price of a product or service is the result of a complex set of calculations, research and…
Q: What is the difference between a line extension and a brand extension?
A: When a company expands an existing product line, this is referred to as a line extension. A…
Q: of textile business and examine porter's five force model and application of competitive threat to…
A: Every business will have competition directly or indirectly from some businesses. This will be less…
Q: What are the major functions of packaging?
A: The packaging industry refers to the process of designing, producing, and evaluating packages,…
What is consumerism all about? (Definition of terms)
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