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Circle the correct answer
1. What builds the image of the product in the minds of consumers?
A.Price.
B. The product itself.
C. Trade name
D.After sales services.
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- According to the concept of the product life cycle; Group of answer choices a. product have a form and category b. product has limited life c. life span is determine by product category d. product has many attributes3. Which of the following refers to the marketing copy that explains what a product is and why it is worth purchasing?A. Prototype B. Product description C. Business Model D. SuppliersDirection Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…
- Which statement is true of product positioning? a. The quality of competing products does not influence product positioning. b. It is a process that influences potential customers' overall perception of a brand and product line. c. There are two positioning bases: application and price. d. It assumes that consumers compare products solely on the basis of price.By definition, "Price" isSingle choice. a. what is charged for something (product or service) b. the term used by marketers defining the cost of a product c. the sticker on a product that suggests a price d. calculated by dividing cost with retail selling priceProduct may be a good, service, or just an idea. A product is "all things offered to a market." Which of the following options is an appropriate example of an idea? a. Car b. Oman air c. Blood donation campaigns d. Muscat securities market
- 1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…Which of the following is NOT likely to be found in a company with a marketing orientation? The company: Sells whatever it can make. Designs its packaging as a selling tool. Uses marketing research to see if it is satisfying its customers. Sees delivery as a service. Focuses on locating new opportunities. Please share solution with reasoningC. Optional product pricing D. By-product pricing 9. In today's time marketing must be understood and developed as? A. Getting the first mover's advantage B. Creating value for the customers C. Pushing for higher sales and profits D. Creating innovative products 10. Which one of these is an appropriate definition of "want"? A. The desires of consumers B. Needs related to society C. Basic human needs D. Needs directed to the product
- I need help with these two questions 1. A dentist offering children a free cartoon character tooth brush is an example of a (n) A.core product B.expected product C.augmented product D.service benefit _____ are perceived as a higher risk purchase, therefore, consumers are willing to spend a greater amount of time and effort in searching for the right brand. A.Convenience goods B.Preference goods C.Shopping goods D.Specialty goodsWhich of the following accurately describes the seven tactics (7Ts) of a market offering? a) Product, service, brand, price, incentives, communication, technology. b) Product, service, brand, price, incentives, technology, distribution. c) Product, service, brand, price, technology, communication, distribution. d) Product, service, brand, price, incentives, communication, distribution.Write Short Notes on: A. Brand as search cost reducer B. Brand as promise, bond or pact with maker of product C. Brand as a symbolic device D. Brand as a signal of quality