What are the average sales of S1, S2 and S3?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the average sales of S1, S2 and S3?

OBS S1
S2
S3
PRICE
SHELF POS AD
STORE SIZE AD GRP
225.00
190.00
205.00
24.00
0.00
0.00
34.00
105.00
2
323.00
210.00
241.00
24.00
0.00
0.00
41.00
110.00
3
424.00
275.00
256.00
24.00
0.00
1.000
32.00
165.00
4
268.00
250.00
261.00
24.00
0.00
1.00
28.00
190.00
224.00
190.00
229.00
24.00
1.00
0.00
34.00
105.00
331.00
178.00
267.00
24.00
1.000
0.00
41.00
110.00
7
254.00
157.00
185.00
24.00
1.00
1.00
23.00
165.00
8
492.00
351.00
365.00
24.00
1.00
1.00
37.00
190.00
167.00
163.00
145.00
29.00
0.00
0.00
33.00
105.00
10
226.00
148.00
170.00
29.00
0.00
0.00
39.00
110.00
11
210.00
134.00
128.00
29.00
0.00
1.00
30.00
165.00
12
289.00
212.00
200.00
29.00
0.00
1.00
27.00
190.00
13
204.00
200.00
175.00
29.00
1.00
0.00
37.00
105.00
14
288.00
171.00
247.00
29.00
1.00
0.00
43.00
110.00
15
245.00
120.00
117.00
29.00
1.00
1.00
30.00
165.00
16
161.00
116.00
111.00
29.00
1.00
1.00
19.00
190.00
17
161.00
141.00
111.00
34.00
0.00
0.00
32.00
105.00
18
246.00
126.00
184.00
34.00
0.00
0.00
42.00
110.00
19
128.00
83.00
83.00
34.00
0.00
1.00
29.00
165.00
20
154.00
122.00
102.00
34.00
0.00
1.00
24.00
190.00
21
163.00
116.00
116.00
34.00
1.00
0.00
32.00
105.00
22
151.00
112.00
119.00
34.00
1.00
0.00
36.00
110.00
23
180.00
100.00
75.00
34.00
1.00
1.00
29.00
165.00
24
150.00
122.00
101.00
34.00
1.00
1.00
24.00
190.00
Transcribed Image Text:OBS S1 S2 S3 PRICE SHELF POS AD STORE SIZE AD GRP 225.00 190.00 205.00 24.00 0.00 0.00 34.00 105.00 2 323.00 210.00 241.00 24.00 0.00 0.00 41.00 110.00 3 424.00 275.00 256.00 24.00 0.00 1.000 32.00 165.00 4 268.00 250.00 261.00 24.00 0.00 1.00 28.00 190.00 224.00 190.00 229.00 24.00 1.00 0.00 34.00 105.00 331.00 178.00 267.00 24.00 1.000 0.00 41.00 110.00 7 254.00 157.00 185.00 24.00 1.00 1.00 23.00 165.00 8 492.00 351.00 365.00 24.00 1.00 1.00 37.00 190.00 167.00 163.00 145.00 29.00 0.00 0.00 33.00 105.00 10 226.00 148.00 170.00 29.00 0.00 0.00 39.00 110.00 11 210.00 134.00 128.00 29.00 0.00 1.00 30.00 165.00 12 289.00 212.00 200.00 29.00 0.00 1.00 27.00 190.00 13 204.00 200.00 175.00 29.00 1.00 0.00 37.00 105.00 14 288.00 171.00 247.00 29.00 1.00 0.00 43.00 110.00 15 245.00 120.00 117.00 29.00 1.00 1.00 30.00 165.00 16 161.00 116.00 111.00 29.00 1.00 1.00 19.00 190.00 17 161.00 141.00 111.00 34.00 0.00 0.00 32.00 105.00 18 246.00 126.00 184.00 34.00 0.00 0.00 42.00 110.00 19 128.00 83.00 83.00 34.00 0.00 1.00 29.00 165.00 20 154.00 122.00 102.00 34.00 0.00 1.00 24.00 190.00 21 163.00 116.00 116.00 34.00 1.00 0.00 32.00 105.00 22 151.00 112.00 119.00 34.00 1.00 0.00 36.00 110.00 23 180.00 100.00 75.00 34.00 1.00 1.00 29.00 165.00 24 150.00 122.00 101.00 34.00 1.00 1.00 24.00 190.00
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