what are key factors contributing to Apple's phenomenal success?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.2: Dollar General Uses Buying Power To Target Markets
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what are key factors contributing to Apple's phenomenal success? 

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Apple has successfully maintained its brand name across cultures. Their products, advertisements, and website all have the same clean, minimalist look all over the world. 

Regardless of where they reside or what culture they come from, everyone has the same perception of Apple and its goods and services. Without localization, there's no way to offer a consistent, high-quality experience across different and cultures throughout existence.

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