Washburn Guitar maintains that each guitar it produces represents quality at the best possible price. Washburn has four price points: (1) entry level at $349 and below; (2) intermediate level at $1,000 and below; (3) professional level at $1,000 to $3,000; and (4) collectors level at $3,000 and above. Given that price often serves as a strong cue to quality, a potential Washburn customer could logically draw all but one of the following conclusions. Which conclusion is not logical? a.Although Washburn builds quality into every guitar, in fact there are four different levels of quality. b.Musicians seek to purchase instruments that meet the quality standards appropriate to their level of musical skill and competence. c.Guitars in the collector's line are the ones built with the highest level of craftsmanship and quality possible. d.Compromising on quality at the entry level will have little, if any, impact on perceptions of quality at the other three price points
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Washburn Guitar maintains that each guitar it produces represents quality at the best possible price. Washburn has four price points: (1) entry level at $349 and below; (2) intermediate level at $1,000 and below; (3) professional level at $1,000 to $3,000; and (4) collectors level at $3,000 and above. Given that price often serves as a strong cue to quality, a potential Washburn customer could logically draw all but one of the following conclusions. Which conclusion is not logical?
a.Although Washburn builds quality into every guitar, in fact there are four different levels of quality.
b.Musicians seek to purchase instruments that meet the quality standards appropriate to their level of musical skill and competence.
c.Guitars in the collector's line are the ones built with the highest level of craftsmanship and quality possible.
d.Compromising on quality at the entry level will have little, if any, impact on perceptions of quality at the other three price points.
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