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- eXplain w hat are some prevalent pitfalls that organizations should steer clear of during the design and implementation phases of sales promotion campaigns?"T F Institutional advertising promotes specific brandsof products.Describe two advertisements that appeal to each level of Maslow's Hierarchy ?
- Give definition and example to this consumer-oriented sales promotion 1. PRIZESHow do objectives work in a marketing communications campaign?Exxplain, How would a firm design and execute a successful marketing campaign for a new product in an oversaturated market with a limited budget, while also overcoming negative brand associations from a previous failed product launch?
- ilustrate how can a firm create a compelling call to action in a direct marketing campaign?In advertising your brand why it is important to connect to the viewers?Outline the strengths and weaknesses of each of these appeals for advertising the new energy drink. As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do you feel would be most effective for each of the following clients? Why? 1. A bookstore 2. An all-inclusive resort hotel 3. A university 4. A company that produces organic snacks 5. A sports equipment company
- Do you think corrective advertising works? Evaluate the three corrective messages described in the text.How can a product’s characteristics affect the composi-tion of its promotion mix?Assume a company is planning to promote a cereal toboth adults and children. Along what major dimensionswould these two promotional efforts have to differ fromeach other?