The Porter Fives Forces Model is used to analyse the external environment and determine the level of competition and long-term profitability of an organisation. Discuss the five forces to an industry and apply them to a scenario of your own choice.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.3: Industry Structure And Competition
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The Porter Fives Forces Model is used to analyse the external environment and determine the level of competition and long-term profitability of an organisation. Discuss the five forces to an industry and apply them to a scenario of your own choice.

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