The methods of engaging in international business may be categorized as either direct or indirect. How would you classify each of the methods of international business? Briefly explain under what conditions should each of these methods be used?

The methods of engaging in international business may be categorized as either direct or indirect. How would you classify each of the methods of international business? Briefly explain under what conditions should each of these methods be used?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 2DYMP

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The methods of engaging in international business may be categorized as either
direct or indirect. How would you classify each of the methods of international
business? Briefly explain under what conditions should each of these methods
be used?

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