Suppose you run a regression with quantity as your dependent variable and advertising as one of your independent variables. The p-value on advertising is .08. The marketing team is arguing that their advertising efforts are impacting sales, but the finance/economics department is arguing that there isn't evidence that the advertising is impacting sales. What side would you take and why?

Suppose you run a regression with quantity as your dependent variable and advertising as one of your independent variables. The p-value on advertising is .08. The marketing team is arguing that their advertising efforts are impacting sales, but the finance/economics department is arguing that there isn't evidence that the advertising is impacting sales. What side would you take and why?

Micro Economics For Today

10th Edition

ISBN:9781337613064

Author:Tucker, Irvin B.

Publisher:Tucker, Irvin B.

Chapter1: Introducing The Economic Way Of Thinking

Section1.A: Applying Graphs To Economics

Problem 1SQP

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2. Suppose you run a regression with quantity as your dependent variable and advertising as one of your independent variables. The p-value on advertising is .08. The marketing team is arguing that their advertising efforts are impacting sales, but the finance/economics department is arguing that there isn’t evidence that the advertising is impacting sales. What side would you take and why? Note that this question squarely hits the idea that stats is part science/part art...
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