Supply chain management is the management of the flow of goods and services between businesses as well as locations and includes the movement and storage of materials, inventory, and finished goods from their origin to their destination. It also involves the streamlining of the business’s activities in order to maximize customer value and gain a competitive advantage. Given this definition and explanation, describe what the supply chain of your organization looks like. How does your understanding of, as well as the physical mapping of your supply chain, help you to gain the knowledge necessary to maximize your customer value and gain a competitive advantage within your industry?

Supply chain management is the management of the flow of goods and services between businesses as well as locations and includes the movement and storage of materials, inventory, and finished goods from their origin to their destination. It also involves the streamlining of the business’s activities in order to maximize customer value and gain a competitive advantage. Given this definition and explanation, describe what the supply chain of your organization looks like. How does your understanding of, as well as the physical mapping of your supply chain, help you to gain the knowledge necessary to maximize your customer value and gain a competitive advantage within your industry?

MKTG 12:STUDENT ED.-TEXT

12th Edition

ISBN:9781337407595

Author:Lamb

Publisher:Lamb

Chapter13: Supply Chain Management And Marketing Channels

Section: Chapter Questions

Problem 2LO

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