Subject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. PUNCTUATION: Do not forget to use period to end your thought in a sentence. SPELLING AND RIGHT WORDS: There is no harm in checking the dictionary for the right spelling (ex. there, their). INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market? 4. What is the purpose of segmenting the market? Please explain your answer. 5. What form of segmentation would be most important for a five star hotel like Raffles Hotel? Explain your answer.
Subject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. PUNCTUATION: Do not forget to use period to end your thought in a sentence. SPELLING AND RIGHT WORDS: There is no harm in checking the dictionary for the right spelling (ex. there, their). INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market? 4. What is the purpose of segmenting the market? Please explain your answer. 5. What form of segmentation would be most important for a five star hotel like Raffles Hotel? Explain your answer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Subject Title: Quality
Topic:
Market and Market Segmentation
Remember to check the following when done writing your answers:
TENSE: Use the correct tense.
PUNCTUATION: Do not forget to use period to end your thought in a sentence.
SPELLING AND RIGHT WORDS: There is no harm in checking the dictionary for the right spelling (ex. there, their).
INSTRUCTION:
1. What is meant by the term market?
2. What is meant by the term market segmentation?
3. What are the different ways to segment a market?
4. What is the purpose of segmenting the market? Please explain your answer.
5. What form of segmentation would be most important for a five star hotel like Raffles Hotel? Explain your answer.
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