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- in the social media segment we have 4 different typologies of digital consumers, what are they support each type with at least 2 characteristicsHow does The Facebook Dilemma relate to social media marketing, influence buying decisions, and are marketers benefiting from it?One factor that appears to impede growth in online sales isconsumers’ fear of receiving unsolicited email after a purchaseis made. Given that fear, should companies continue to useemail to communicate with customers? If so, how?
- Does buying anything on Facebook, which has so much personal data, create privacy concerns?Have you used Twitter to communicate with friends or family? What are your thoughts on this service?Identify the three positive steps that firms take when they make a mistake related to social media marketing.?
- While conducting your research and SWOT analysis for your social marketing campaign, you discovered that there are at least 3 other ongoing campaigns addressing the same issue as yours. In this case the best action would be for you to : a. Continue with your campaign as planned because these are supportive efforts. b. Stop your campaign completely c. Continue with your campaign focus on doing better than the ongoing campaigns and consider them competitors . d. Attempt to change the focus of your campaign to target another one which was ignored by the current ongoing campaignsstatement of how Twitter and Instagram help to gain publicity and enhance reputation of the organisation.Explain the significance of Social Media Marketing Analytics? In addition, discuss the 4 reasons mentioned below as to why Social Media Marketing analystivs tend to add value to an organizations bottom line. 1. Situation analysis (internal, competitor, consumers, environment) 2. Segmentation (targeting, positioning) 3. Marketing Mix 4. Acquisition and retention
- write an Research Problems and Significance / importance to the following research topic. Impact of ai on social media marketingDo hashtags work? Can they increase my businesses following on Instagram? What benefits do they hold? Every man and his dog these days is asking these questions and asking them to anyone and everyone who will listen. The problem is hashtags are very much subjective and opinion based, some people believe hashtags are the bees nees and others, well... don’t think they contribute to engagement and success of any form. The basic hashtag has developed and evolved over the years, with it being now more about incorporating uniqueness, humour and customisation to your audience rather than generic words. Don’t get me wrong, generic words are still incredibly beneficial to a business as you get the opportunity to target a wider market of users. Keeping the balance There’s a fine line between applying to many and too little hashtags into your posts. Keeping a balance is important, to many hashtags can turn potential followers and clients away from your business and your Instagram page. To little…At Mike's Hard Lemonade, we always keep it real and aim to create experiences where everyone is included in the fun! We're in search of innovative and fresh online experiences for our Gen Z consumer who uses gaming as a way to socialize with their friends. Specifically, we're looking to enhance the viewing occasions and social interactions aspect of Gaming with our alcoholic beverages! We've seen companies like Pilsen Callao sponsor a professional all-female gaming team (an underrepresented group in Gaming) to attract streamers and watch them compete against all-male teams, Wendy’s sponsor gamer influencers on streams to give out free food, and Heinz team up with streamers to identify the best spots in Call of Duty maps to take a quick break and eat a burger during live gameplay… We want to hear your ideas for the next out-of-this-world social viewing experience for Mike’s Hard Lemonade! What's your creative idea for the next beverage Gaming experience? Please answer the following…