Rahma looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Rahma's demographic. The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance? O a. selective attention O b. social personality O c. groupthink O d. selective retention Maslow's theory is that. can be arranged in a hierarchy. O a. marketing stimuli O b. personal beliefs O c. perceptions O d. human needs

Rahma looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Rahma's demographic. The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance? O a. selective attention O b. social personality O c. groupthink O d. selective retention Maslow's theory is that. can be arranged in a hierarchy. O a. marketing stimuli O b. personal beliefs O c. perceptions O d. human needs

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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