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- Question 4. What role does an operational concept definition play in planning a research project?Question 3.1. Research design in exploratory studies must be flexible but in descriptive studies, it must minimise bias and maximise reliability.” Discuss.Q4. Illustrate about how a buying center will play a part to purchase 20 Air Conditioners from a well-known electronic appliance company for its new office branch. (200-250 words)
- 9. Socio-cultural analysis is a type of internal analysis. Question 9 options: True False Previous PageNext PageQuestion 1[Soalan 1]Research is the systematic process of collecting and analyzing information to increase ourunderstanding of the phenomenon under study. It can be divided into several types ofinvestigation based on its specific purposes.[Penyelidikan adalah proses sistematik dalam pengumpulan dan penganalisaan maklumat bagi meningkatkanpemahaman kita tentang fenomena yang sedang dikaji. Ia boleh dibahagikan kepada beberapa jenis penyiasatanberdasarkan tujuannya yang tertentu.]a) Relate the SMART Objectives in turning your idea into a good formulation of research.[Kaitkan Objektif SMART dalam mengubah idea anda menjadi satu asas penyelidikan yang baik.]b) Explain THREE (3) types of research investigation in business research methodology.[Terang TIGA (3) jenis penyiasatan dalam kaedah penyelidikan perniagaan.]Which of the following statements about the pink tax is FALSE in relation to the market for personal hygiene products? Question 3Answer a. The pink tax benefits men and those who do not buy female-marketed products by allowing firms to charge lower prices for male-marketed products b. The markets for men- and women-marketed products are separated through the use of advertising c. All of the statement are true d. The pink tax only exists because women are willing to pay higher prices for women-marketed personal hygiene products e. The pink tax is an example of 3rd degree price discrimination
- Question 17 Critical realism does not take on a position on what makes good research. O True FalseQuestion 22As exemplifhed by the Amazon Echo commercial with Michael B. Jordan, the Wren clothing commercial, and the Do It for Denmark campaign..O. ...sex appeals can create brand awarenessO. ....for sex appeal to work, the ad needs to have half-naked models.O. ...sex appeals can only sel sex products.O. ...for a sex appeal to work, the ad needs to reference sex.O. ...sex appeals are the weakest appeal.QUESTION 64 Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience QUESTION 67 Marketing should guide the firm’s mission by making sure the organization is focused offering value to a. its existing and potential future customers. b. its next generation of customers. c. its current customers. d. its best customers.
- Q46 Select the correct option after identifying the statement/s that is/are false. 1. Ultimately, the difference between advertising and public relations is that advertising takes a longer, narrow view of image and reputation; 2. Ultimately, the difference between advertising and public relations is that advertising takes a longer, broader view of the importance of image and reputation; 3. Ultimately, the difference between advertising and public relations is that public relations takes a shorter, view of the importance of image and reputation ;4. Ultimately, advertising takes a longer, broader view of the importance of image and reputation Select one: a. 1, 4 b. 2,3 &4 c. 1,2,3, &4 d. 1,Q.1.1.10 If we transform data into more meaningful measures, then this process is referred to as: (2) (1) Statistical modelling (2) Data enrichment (3) Data relevancy (4) Experimentation Q.1.1.11 Categorical data, where the categories have implied ranking, is referred to as: (2) (1) Discrete data (2) Ordinal-scaled data (3) Nominal-scaled data (4) External data Q.1.1.12 You are the CEO of a listed company. The annual financial statements published by your company would be viewed by a rival company as: (2) (1) Internal data (2) External data (3) Nominal data (4) Secondary data Q.1.1.13 Data quality is influenced by: (2) (1) The source of the data (2) The method by which the data is collected (3) The type of data collected (4) All of the other options Q.1.1.14 Data relevancy refers to the fact that data selected for analysis must be: (2) (1) Obtained online (2) Obtained using algorithms (3) Checked for errors and outliers (4) Problem specific 23; 24…Instruction: (Own word)Kindly write two to three sentences for each of the following marketing terms:1. Marketing Orientation2. Social Marketing Orientation3. Selling Orientation4. Target market5. Segmentation6. Positioning7. Targeting8. Marketing Mix9. Promotional mix10. Demand11. Customer satisfaction12. Customer dissatisfaction13. Delighted customers14. Brand15. Service16. Product17. Service quality18. Demographics19. Social class20. Distribution21. Marketing channels22. Business consumers23. Retail24. Wholesale25. Customer relationship