Question 42: A firm sells two products X and Y in a market with three consumers with the corresponding reservation prices: Consumer Reservation Price for X Reservation Price for Y 1 20 100 2 60 60 3 100 20 For both X and Y, the marginal cost is 30. (Profit = total revenues - the sum of MCs of all units sold) a. Compute for the the optimal prices and profits if X and Y are sold separately. b. Compute for the optimal price and profits if X and Y are only sold as a package. (Pure bundling) c. Compute for the optimal prices and profits if the firm sells X and Y separately and as a package (mixed bundling)

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter18: Asymmetric Information
Section: Chapter Questions
Problem 18.3P
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Question 42: A firm sells two products X and Y in a market with three consumers with the
corresponding reservation prices:
Consumer
Reservation Price for X
Reservation Price for Y
1
20
100
60
60
3
100
20
For both X and Y, the marginal cost is 30. (Profit = total revenues - the sum of MCs of all units sold)
a. Compute for the the optimal prices and profits if X and Y are sold separately.
b. Compute for the optimal price and profits if X and Y are only sold as a package. (Pure bundling)
c. Compute for the optimal prices and profits if the firm sells X and Y separately and as a package
(mixed
bundling)
d. Which among these three strategies is the most profitable?
2
Transcribed Image Text:Question 42: A firm sells two products X and Y in a market with three consumers with the corresponding reservation prices: Consumer Reservation Price for X Reservation Price for Y 1 20 100 60 60 3 100 20 For both X and Y, the marginal cost is 30. (Profit = total revenues - the sum of MCs of all units sold) a. Compute for the the optimal prices and profits if X and Y are sold separately. b. Compute for the optimal price and profits if X and Y are only sold as a package. (Pure bundling) c. Compute for the optimal prices and profits if the firm sells X and Y separately and as a package (mixed bundling) d. Which among these three strategies is the most profitable? 2
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