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A: (i) We'll utilise the randomised block design in this scenario (RBD).
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- Question 2) In Boulding the Christian Louboutin brand, marketers were deliberate in their approach to creating distinctiveness with each brand element. Through creatve marketing and promotions ,consumers can recall the name and signature color of the brand, which means the brand elements are …. Choose correct options Integrated Novel and unique Memorable Part of the brand portfolio High endQuestion 1: You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Fishbein Multi-attribute model to perform comparison on different attributes of the product against its competitors. Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort Value for money Styling Road-Safety Drive Engine Durability Maintenance Also explain how you can utilize this data to change consumers’ attitude towards the brand on the basis of theories discussed in class?Which stages of the Product Life Cycle (PLC) is known to include a lot of advertising and public relations to create awareness? Question 5 options: a) Pre-introduction b) Introduction and Growth c) Maturity and Decline d) Decline