Q2 According to Michael Porter, strategies allow organization to gain competitive advantage. Porter five generic strategies suggest different organizational arrangement, control procedure and incentive system. (a) Draw the Porter's Five Generic Strategies. (b) Discuss THREE (3) different bases strategies based on Q2(a) by giving specific example of company or industry for each. (c) Suggest TWO (2) conditions when those different bases strategy become effective based on your answer in Q2(b).

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Q2 According to Michael Porter, strategies allow organization to gain competitive advantage.
Porter five generic strategies suggest different organizational arrangement, control
procedure and incentive system.
(a)
Draw the Porter's Five Generic Strategies.
(b)
Discuss THREE (3) different bases strategies based on Q2(a) by giving specific
example of company or industry for each.
(c)
Suggest TWO (2) conditions when those different bases strategy become effective
based on your answer in Q2(b).
Transcribed Image Text:Q2 According to Michael Porter, strategies allow organization to gain competitive advantage. Porter five generic strategies suggest different organizational arrangement, control procedure and incentive system. (a) Draw the Porter's Five Generic Strategies. (b) Discuss THREE (3) different bases strategies based on Q2(a) by giving specific example of company or industry for each. (c) Suggest TWO (2) conditions when those different bases strategy become effective based on your answer in Q2(b).
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