PROJECT MANAGEMENT : Which metric would you select and use to determine the value of long-term customer relationship in an organization? Why? Customer Lifetime Value (CLV) Customer Acquisition Cost (CAC) Customer Satisfaction & Retention Net Promoter Score (NPS) Number Of Customers
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PROJECT MANAGEMENT : Which metric would you select and use to determine the value of long-term customer relationship in an organization? Why?
Customer Lifetime Value (CLV)
Customer Acquisition Cost (CAC)
Customer Satisfaction & Retention
Net Promoter Score (NPS)
Number Of Customers
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- b) Customer Relationship Management (CRM) program will be successful if it is effectively implemented. Suggest THREE (3) important elements in designing and implementing effective CRM program. Give relevant example related to online business organisation.Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design: What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?Quantitative Methods II - Question 1 Please assist with a. b. & c.
- Related Course Objectives:1. Assess the role of marketing research in the design and implementation of a successful marketing programme 2. Develop research strategies that will provide sound and reliable inquiry into customer characteristics and needs3. Design research instruments and procedures that will properly collect important information4. Produce report that incisively informs management and makes recommendations to resolve issues and problemsAssignment Description and Instructions:Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:1. Include four (4) research objectives2. Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography.For each give the following details:a. Participantsi. numbers, gender, age, how selected; Justify eachb. Interviews i. how many, the setting & process, length of time; Justify eachii. questions/discussions held related to the 4…Question 1: Sweet Cookies is planning to launch a new line of cookies, but it’s little unsure of the market reaction. The new line of cookies has a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Assume that you are marketing researcher hired by the firm. Formulate the: Management decision problem. Marketing research problem and its components. Research design.What is a customer relationship management (CRM) program?
- write a Problem Statement and Research Questions Research topic: An investigation into factors affecting participation in cricket among under 15 girls in St. Vincent and the Grenadines."Quantitative Methods II - Question 3 Please assist with i, ii & iiiCritical Thinking Are there any potential challengesthat could arise related to the use of customer lifetimevalue (CLV) as a means of determining the allocation ofresources to current or potential customer groups? Ifso, what might these challenges be?
- SQU E-LEARNING SYSTED 0:58:21 value network d O You are planning to start a new company to offer a solution for people needing house cleaning services. Upon visiting a consultant, he informs you that this is not a good market to go after because of the heavy competition already ?present. The consultant here is considering which factor of market segment evaluation .Company objectives and resources .a O Segment structural attractiveness .b O .Company lifecycle .c O Segment size and growth .d O The Jalil Group hires better employees than the competition by carefully searching for and interviewing the candidates. Management also trains employees much better than competitors do. The Jalil Group has gained a strong differentiation .competitive advantage through people a O image bHow is general problem related to specific problems? (About research paper)Sales Planning and Forecasting: In a manufacturing & distribution company a. how often sales forecast is completed? b. how well is the sales-forecasting plan used in the day to day operations? c. what are some of the sales forecasting tools that could be used?