Product Quality Value for Money Ease of use 0.8 0.6 0.7 0.2 0.5 0.8 3. 0.6 0.4 0.3 0.5 4 (Proposed) 0.7 0.1 Importance weight 2 I 1.6 A company conducted a survey of shoppers to understand customer buying habits and determine the share of shoppers that a new product might attract. The customer rated three existing products and one proposed new product on three dimensions: 1.Quality, 2. Durability, and 3. Ease of use. The results of this survey are shown in the following table. The expected market share for the new proposed product (product number 4) is: (2.0) A. 46.3 В. 25.2 C. 15.1 D. 11.6 E. 20.0
Product Quality Value for Money Ease of use 0.8 0.6 0.7 0.2 0.5 0.8 3. 0.6 0.4 0.3 0.5 4 (Proposed) 0.7 0.1 Importance weight 2 I 1.6 A company conducted a survey of shoppers to understand customer buying habits and determine the share of shoppers that a new product might attract. The customer rated three existing products and one proposed new product on three dimensions: 1.Quality, 2. Durability, and 3. Ease of use. The results of this survey are shown in the following table. The expected market share for the new proposed product (product number 4) is: (2.0) A. 46.3 В. 25.2 C. 15.1 D. 11.6 E. 20.0
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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