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Primary Activities Figure 1. Porter's Value Chain Model 1. Based on the Porter's Value Chain Model, which among the primary activities should an organization or a business focus innovation? (Choose one) 2. Based on your answer in No. 1, explain why innovation is important to that primary activity of the organization/business and cite a concrete example in the space provided below.

Primary Activities Figure 1. Porter's Value Chain Model 1. Based on the Porter's Value Chain Model, which among the primary activities should an organization or a business focus innovation? (Choose one) 2. Based on your answer in No. 1, explain why innovation is important to that primary activity of the organization/business and cite a concrete example in the space provided below.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Support Activities Inbound Logistics Firm Infrastructure Human Resource Management Technology Development Operations Procurement Outbound Logistics Marketing & Sales Primary Activities Figure 1. Porter's Value Chain Model Service Margin 1. Based on the Porter's Value Chain Model, which among the primary activities should an organization or a business focus innovation? (Choose one) 2. Based on your answer in No. 1, explain why innovation is important to that primary activity of the organization/business and cite a concrete example in the space provided below.
Transcribed Image Text:Support Activities Inbound Logistics Firm Infrastructure Human Resource Management Technology Development Operations Procurement Outbound Logistics Marketing & Sales Primary Activities Figure 1. Porter's Value Chain Model Service Margin 1. Based on the Porter's Value Chain Model, which among the primary activities should an organization or a business focus innovation? (Choose one) 2. Based on your answer in No. 1, explain why innovation is important to that primary activity of the organization/business and cite a concrete example in the space provided below.
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