Part C. View the related mini-lecture on BCG analysis and answer this question. Stickler Tools makes four different types of hand tools, and each tool is handled by a distinct, separatelymanaged SBU within the firm. Take the following information about the company and its products and competitors and conduct a BCG analysis. Draw the four-cell diagram, and placeeach of the SBUS on the diagram. Assess the health of the company based on the diagram. Show all workIndustryStickler sales (inTop 3 sellers (mayNumber ofEmployees in unitSBUGrowth rateso00,000)include Stickler)CompetitorsA. HVAC tools116464, 41, 32911,000B.Tapes/Rules485150, 150, 851224,500| C.Rasps/Files1017, 1, 0.5199,050D.Drivers76666, 12, 10221,200New Message

The BCG analysis or the BCG matrix is a tool and a technique to analyze the current situation of the…

Answered: Part C. Vie ged

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Customer Manufacturing Group (2010) Using Business Process Improvement Teams to Increase Customer Satisfaction and Improve Performance. A Customer Manufacturing Group Case Study [Online]. Available at: http://www.customermfg.com/wpfiles/csbpi.pdf (Links to an external site.) Question The case study from the Customer Manufacturing Group (2010) outlines the business process improvement that was undertaken within a company. Discuss what this case study demonstrates about how business process improvement should be taken within companies.
Before beginning the design phase, how will you ensure that the process of analysing the needs of the customer is accurate?
Customer Manufacturing Group (2010) Using Business Process Improvement Teams to Increase Customer Satisfaction and Improve Performance. A Customer Manufacturing Group Case Study [Online]. Available at: http://www.customermfg.com/wpfiles/csbpi.pdf (Links to an external site.) Question How would you suggest that the process of business process improvement outlined in this case study could be improved further?
The following table lists all costs of quality incurred by Sam’s Surf Shop last year. Annual inspection costs $155,000 Annual cost of scrap materials 286,000 Annual rework cost 34,679 Annual cost of quality training 456,000 Annual warranty cost 1,546,000 Annual testing cost 543,000 What was Sam’s appraisal cost for quality last year?
What is a fishbone diagram, and why would you use one? Think of a problem you have experienced at school or work, and draw a sample fishbone diagram with at least two levels.
Case study Training at Hailey’s Construction Shobana, Hailey’s Construction, Sales Manager, read the memo she has just received from Kavelan , the Training Manager, and said to herself,” No way! I’m not going to let Kavelan get away with this. Last month, hhe insisted that 15 of the salespeople spend three days on a course on Quality Control conducted by a trainer. I had my hesitations, but I sent them anyway. On their return, they grumbled constantly about what a bore it was and how their time had been wasted because the content was totally irrelevant to their jobs. Now Kavelan wants another 10 participants. Well, he can just find them somewhere else!” Question 2 Elaborate what should the Training Manager do to ensure that the managers of every department willingly send their staff for the training programmes. include example also
Case Study Training at Hailey’s Construction Shobana, Hailey’s Construction, Sales Manager, read the memo she has just received from Kavelan , the Training Manager, and said to herself,” No way! I’m not going to let Kavelan get away with this. Last month, hhe insisted that 15 of the salespeople spend three days on a course on Quality Control conducted by a trainer. I had my hesitations, but I sent them anyway. On their return, they grumbled constantly about what a bore it was and how their time had been wasted because the content was totally irrelevant to their jobs. Now Kavelan wants another 10 participants. Well, he can just find them somewhere else!” Question 1 Describe the mistakes Hailey’s Construction Training Manager made
Explain the Cost of Poor Quality (COPQ), the outcomes of poor quality, and why organizations find this difficult to measure.
DESCRIBE AND EXPLAIN AT LEAST 3 TYPES OF TOOLS AND TECHNIQUES OF QUALITY PLANNING, ASSURANCE AND CONTROL?
Make a Cause & Effect Diagram /Ishikawa Diagram /Fishbone Diagram product you know on Excel sheet and, show your analysis of the major cause
A list of 16 issues that led to incorrect formulations in Tuncey Bayrak’s jam manufacturing unit in New England is provided below: Create a fish-bone diagram and categorize each of these issues correctly, using the “four M s” method.
How is quality defined from a customer perspective?

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