Other factors or variables that can be added to this questionnaire (Factors influencing the use of social media by SMEs) 9:02 P O ņA N 10* ll ll 98%4G+Variable43211. Social mediaplatform enablesus to engage withInteractivityour customers ina more interactivemanner.2. Social mediaplatform providesan interactivemechanism forco-creating valuewith ouraudience.3. Social mediaplatform have theability to engagecustomers viamentions andreplies withcontent-controlledmessages.1. The use of socialCost-effectivenessmedia tosignificantlyreduce marketingcommunicationscosts.2. Social mediaplatform reducesmarketing,branding, andcustomer servicecosts.3. We find socialmedia to be moreeffective thantraditional media.1. The businessCompatibilityprocesses andoperations arecompatible withsocial media.2. It is simple tointegrate socialmedia into ourdepartment'sexistingstrategies.3. The social mediaplatforms we'vechosen arecompatible withour currentinformationtechnologyinfrastructure.

The use of Social media have increased due to the dynamic benefits of it, be it for the SME's Or…

Answered: Other factors or variables that can be…

Other factors or variables that can be added to this questionnaire (Factors influencing the use of social media by SMEs)

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Other factors or variables that can be added to this questionnaire (Factors influencing the use of social media by SMEs)

9:02 P O ņ
A N 10* ll ll 98%
4G+
Variable
4
3
2
1
1. Social media
platform enables
us to engage with
Interactivity
our customers in
a more interactive
manner.
2. Social media
platform provides
an interactive
mechanism for
co-creating value
with our
audience.
3. Social media
platform have the
ability to engage
customers via
mentions and
replies with
content-
controlled
messages.
1. The use of social
Cost-
effectiveness
media to
significantly
reduce marketing
communications
costs.
2. Social media
platform reduces
marketing,
branding, and
customer service
costs.
3. We find social
media to be more
effective than
traditional media.
1. The business
Compatibility
processes and
operations are
compatible with
social media.
2. It is simple to
integrate social
media into our
department's
existing
strategies.
3. The social media
platforms we've
chosen are
compatible with
our current
information
technology
infrastructure.

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