On the portfolio analysis, a firm O a. formulates a short-term marketing plan O b. assesses its strengths and weaknesses C. performs a SWOT analysis d. assesses the effectiveness of its varlous channel Intermediaries e. assesses the attractiveness of its varlous SBUS after distinguishing the key businesses that make up the firm.
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- Part 1: Conduct research about a U.S. automotive and manufacturing industry and include all required information in the rubric. Part 2: Conduct research about the industry and specific real world company you selected in week one to obtain data ( Remember the industry and company does not have to be within the automotive and manufacturing industry). Include a Porter's Five Forces diagram. Please select an industry and company that interest you as you will continue to conduct resesrch on the industry and company throughout the course. Part 3: Compare the U.S. automotive and manufacturing industry to the industry and company you selected. Remember to include a Porter's Five Forces diagram comparing both industries and summarize the findings.3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…Please no written by hand ***Customers: How is the market segmented? How should it be segmented?How do buyers view us and our competitors?How well does our current offer satisfy our current and potential customers?Are buyer moods changing? In what direction?How satisfied are we with the organization’s customer leadership? (0-10) Actions considered: ***Distributions: How effective are the present distribution channels?Quality (0-10)Low cost (0-10)Control (0-10)Ability to adapt (0-10)Coverage of market (0-10)How satisfied are we with the organization’s distribution leadership? (0-10)Actions considered:
- Required: b) Discuss the likely outcome of Prity’s defamation claim against Newspaper? Use IRAC method Note: IRAC stands for: I -issue simply identify the issues , r -rule , a -applications, c- comclusion, likely outcome of Prity’s defamation claim against Newspaper. Please this time answer this questions, I am struggling, please help me. I need help from expert.|- Write the blank the correct answer given inside the box. Consumer markets Test Marketing Location studies Data analysis Observation research Advertising pre-and pos- testing Concept, product development, and product studies Pricing tests Usage, attitude, and image studies Target market studies Usage, attitude, and image studies External factor research 1. It can be used to decide on the packaging, to detemine the market reaction, and to justify brand positioning. 2. It can be utilized by marketers to calculate a product's or service's optimal price, and o detemine price elasticity. 3. These studies can provide cost-effective ways on how to increase a product's/service's awareness level and brand trial. - 4. The infomation from the se researches helps marketers identify macro-ervironmental shifts. 5. It includes individuals and/or house-hlds that purchase products and services for personal consumption. --6. It reveals the effectiveness of point-of-purchase collateral materials. --7.…T F Operational plans aimed at increasing saleswould include specific advertising activities.
- Strongly Disagree Disagree Agree Strongly Agree Question 7. Information technology allows for tracking the delivery of a product. 9. As long as a company offers a product or service at a low price, it will sell more than competitors do. 10. I think suppliers must be able to respond quickly to inventory needs. 11. I think decreasing the time to complete a process and reducing costs result in decreased customer satisfaction. 12. Computerized order processing provides for better information management. SHIdentification. Give the term to what is described. 1. It refers to products or services that prospective buyers can buy and use that are similar to the desired product for a lesser price. 2. A strong competitive force when they comprise a large portion of the demand and purchase a sizeable percentage of industry products. 3. It is a conscious arrangement of rules to direct choices and accomplish objectives. 4. It is a conscious arrangement of rules to direct choices and accomplish objectives. 5. A planned course of actions taken that will guide an individual or group to achieve one or more goals. 6. It determines a course of action to achieve the set goals and objectives. 7. It exists when many sellers offers similar products that are not perfect substitutes for one another. 8. It is characterized as a deliberately formalized design of positions or jobs for individuals to fill in an organization. 9. It is a new product with the potential for success, but they need a lot of cash for…Q50 Which of the following would be distributed to public officials, financial analysts, special-interest groups and influential decision-makers? Select one: a. Position paper b. By-liner c. News release d. Brochure
- Suppose menu messageQ&A notifications account_circle Business FinanceQ&A LibraryYou have just been employed as the New chief executive officer of a medium sized company that is listed on the Ghana stock exchange. At the maiden board meeting,the chairman advised you and your management team to avoid what he termed as "Agency Problem" Explain the term "agency proAm blem " and identify (4) way by which shareholders can deal with it. You have just been employed as the New chief executive officer of a medium sized company that is listed on the Ghana stock exchange. At the maiden board meeting,the chairman advised you and your management team to avoid what he termed as "Agency Problem" Explain the term "agency proAm blem " and identify (4) way by which shareholders can deal with it.…Develop a plan to secure corporate Sponsorships for a new compnay that intends to stream live football matches for its audience1.You are aware about the challenges of Facebook, so you are preparing to compete with them in the advertising segment ● 2.The price per day of a single brand promoting in Facebook is $.4. ● 3.Finance tells you must have $700 per year in terms of yields to recover the investments and your product will be charge for $0.05 per hour in terms of labor costs ● 4.Market research tells you that your customers are willing to pay $30 per month more vs. the actual alternative for a better solution in terms of noise in the market ● 5.You assume you will get 10% of market price due your differences ● 6.What will be the price of your brand? Is this price competitive? and if not, what could you do?